A$AP Ferg joined forces with beauty heavyweight Revlon on its new campaign, Step Out of Line, to premiere “Wam.” His new track appears in a short film made exclusively for Revlon that features Mette Towley, one of the brand’s ambassadors, which was debuted to a live audience at the Apollo Theater in Harlem, New York, on June 25th.

The film begins with a flashback to Towley’s childhood where her ballet instructor demanded she stay in line. Towley flips the script on that and uses the message of embracing your uniqueness to empower viewers. The film also stars dancer and model Alton Mason, stylist and model Dara Allen, skateboarder and entrepreneur Tyshawn Jones, skateboarder Beatrice Domond, skateboarder and actor Emmanuel Henry Barco, singer-songwriter Ama Lou, and, of course, A$AP Ferg.

“I love any opportunity to celebrate women, which is exactly what I get to do with Revlon’s Step Out of Line campaign,” A$AP Ferg told Revlon. “We share a vision. I’m not afraid to live boldly and Revlon encourages women to do the same.” The film celebrates Revlon’s new So Fierce collection, which includes a vinyl eyeliner and mascara.

Check out the video above for a powerful message on self-expression and living your life fearlessly. And for more, check out Revlon.com.

 

Branded Content Editor

Sachin Bhola is a New York City-based editor and writer.

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