After unveiling Nike's Dunk NFTs, aka Nike's Crytokicks, RTFKT is ready to drop more metaverse-style drip — or I should say "AR Drip," as the virtual sneaker brand puts it.

On Twitter — which has become one of the prime sources for NFT chatter — RTFKT debuted first looks at its collaborative AR Genesis hoodie with Nike, which looks like a black hoodie with simple graphics to IRL humans.

But, for NFT heads, they already know the RTFKT x Nike hoodie comes with a couple of tricks up its sleeve.

Your Highsnobiety privacy settings have blocked this Instagram post.

The RTFKT x Nike AR Genesis hoodie will release as both a Clone Wearable and Forgeable Physical piece. For the humans disconnected from metaverse and NFT business, this simply means the collaborative hoodie will drop for your digital RTFKT avatar, or Clone, and for your IRL self.

Also, if you look closely at the hoodie, you'll notice target markers on the sleeves and a QR code beside RTFKT and Nike's logos on the front.

Per RTFKT, the target tracks the hoodie's AR (augmented reality) experience, while the QR will "trigger" the hoodie's AR and track the 3D movement of the garment.

Your Highsnobiety privacy settings have blocked this Twitter post.

"This Genesis Hoodie is a new way to think of IRL clothes for us," Benoit Pagotto, one of RTFKT's founders, states in a tweet. "[I] can't wait to release it; it's been years we dream of combining AR and clothes, getting you all ready early for the year we'll all be wearing AR."

RTFKT has already solidified itself as one of the "heavy-weights of the digital fashion space" — as Highsnobiety's Isabelle Hore-Thorburn dubs it — having racked up game-changing NFT fashion collabs with The Fabricant and Ev Bravado's WHO DECIDES WAR.

With Nike's current involvement, things are only going up for RTFKT and its digital fashion status. While Nike continues to handle IRL L's for its physical pieces, RTFKT will take care of the virtual L's with their collaborative merch, starting with the buzzy soon-come hoodie.

We Recommend
  • Nike's Trusty Pegasus Gets the Premium Treatment
    • Sneakers
  • Supreme's Nike Drop Is Sneaker-Free, Surprisingly
    • Style
  • Nike's Kobe Sneaker Gets Nostalgic & Spooky for 2024
    • Sneakers
  • Off-White™ & Nike's Newest Drop Is Its Best In Years
    • Sneakers
  • Nike's 19th Doernbecher Freestyle Collection Brings the Drip
    • Sneakers
What To Read Next
  • These ASICS Aren’t Just Weatherproof, They're Made for Monsoons
    • Sneakers
  • The Essential ’Fits to Have Ready for Every Summer Outing Still to Come
    • Selects
  • adidas Drops YEEZY Sneakers Again, One Last Time
    • Sneakers
  • New Balance Dad Shoes Became Literal Shinin' Stars
    • Sneakers
  • Mules! Yep, Just More Mules
    • Style
  • Pass~Port's New Vans Slays Fishnets Better Than Most
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.