New York fashion label Sies Marjan has closed for business due to the trying financial conditions created by Covid-19.

The brand – which received funding from American billionaires Howard and Nancy Mark and won a CDFA Award for Emerging Talent – was launched in 2016. It became popular among the fashion crowd for its colorful outwear, lustrous silk shirts, and plush faux-fur jackets.

Originally a womenswear label, Sies Marjan expanded into menswear in FW18. Its first co-ed runway show hinged around louche, tailored looks chopped up with zebra-print cardigans and other effervescent garms.

Founder Sander Lak eulogizes the label in a statement to the press, writing: “What we have worked on has been a dream come true. Thank you to everyone who has given their time and talent to Sies Marjan over the years. We have built a singular brand whose legacy is not just in the clothes and collections but within each person who contributed along the way."

The shuttering of one of New York's most promising young labels may feel like a canary in the coal mine for other more nascent brands as the industry continues to reckon with the pandemic's ongoing impact.