Slam Jam is always up to something. Whether it’s cooking up an exclusive collection or shooting an editorial to rival the best in the game. The latest foray from the Italian retailer comes in the form of a Carhartt WIP editorial shot by skater and phtoographer Mosako Chalashika in the lively streets of Lagos, Nigeria.
Although Carhartt WIP traces its roots back to workwear, the hard-wearing canvases and roomy fits meant that the label aligned perfectly with the wants and needs of skaters, too. Accessible prices and premium quality meant that Carhartt became the unofficial uniform of skateboarders the world over and Slam Jam’s latest editorial transports us to Lagos as proof.
Following a skate crew for a day, Mosako Chalashika — a skater and videographer from Lagos — captures the hustle and bustle of Nigeria’s capital city, as well as the busy life of a burgeoning subculture. Styled in Carhartt WIP’s latest collection, the crew hit some of their favorite spots, touring their city and gathering footage along the way.
The faded sweats and beaten denim of Carhartt WIP facilitate it all. Chore coats cut from Carhartt’s unbreakable twill canvas complement the wide-leg pants favored by skaters for decades, all demarcated with the Carhartt ‘C’ logo. Alongside the brand’s icons are relative newcomers like graphic knitwear pieces which offer a more modern angle to the collection.
Be sure to flick through the editorial above and keep scrolling to watch the video and shop some of our top picks from the new Carhartt WIP collection.
Shop the best of Carhartt WIP at Slam Jam below.
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