Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

After teaming up with Vini Vici for "Moshi Moshi," the world renowned Steve Aoki is back with his latest track, "Pretender," featuring rapper Lil Yachty and AJR.

Just as the title suggests, the official music video above places an emphasis on the internet and highlights how we showcase our best lives through social media, while hiding our true images, and essentially being pretenders.

Directed by Tyler Yee, Steve Aoki, Lil Yachty and AJR are seen faking it to make the double taps fly in their social media accounts, along with more staged scenarios of individuals, demonstrating the lengths to which people will go to create images of particular lifestyles, specifically on Instagram.

Overall, the video ends with a happy ending, suggesting that we're all playing this game together.

Up next, here’s what went down at the Highsnobiety x DC Shoes x FTP issue launch party.

We Recommend
  • Jesse Jo Stark’s New Music Video Is a Chrome Hearts Fever Dream
  • No One Fights Harder for Streetwear Indies Than Lil Yachty
  • First, Levi's Made Nike Shoes. Now, Nike Made Levi's Jeans
  • Lil Yachty's Gloriously Glossed-Up Nikes
What To Read Next
  • New Balance’s Most Classic Gray Dad Shoe Looks Better In Dark Mode
  • Margiela's Supreme Collab Is Hairy for a Reason
  • Odlo Is Built for Cold Days Not Just Cool Fits
  • These Vintage Dealers Make New Designer Clothes Look Old
  • The Quasi-Monogrammed adidas Tokyo Is Cosplaying As a Luxury Sneaker
  • A.PRESSE Basically Built a Tea Room for Its Best Collection Yet (EXCLUSIVE)