Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

After teaming up with Vini Vici for "Moshi Moshi," the world renowned Steve Aoki is back with his latest track, "Pretender," featuring rapper Lil Yachty and AJR.

Just as the title suggests, the official music video above places an emphasis on the internet and highlights how we showcase our best lives through social media, while hiding our true images, and essentially being pretenders.

Directed by Tyler Yee, Steve Aoki, Lil Yachty and AJR are seen faking it to make the double taps fly in their social media accounts, along with more staged scenarios of individuals, demonstrating the lengths to which people will go to create images of particular lifestyles, specifically on Instagram.

Overall, the video ends with a happy ending, suggesting that we're all playing this game together.

Up next, here’s what went down at the Highsnobiety x DC Shoes x FTP issue launch party.

We Recommend
  • You Don’t Know You Know This Balenciaga-Backed Artist
  • Jesse Jo Stark’s New Music Video Is a Chrome Hearts Fever Dream
  • No One Fights Harder for Streetwear Indies Than Lil Yachty
What To Read Next
  • New Balance’s Spacey Dad Shoe Is a Different Beast Entirely
  • Callum Turner’s Sweater and Jeans Have a Very Expensive Secret
  • New Balance’s Young Dad Shoe Wears a Secretly Nice GORE-TEX Rain Coat
  • Enter Converse's Feral AF Chuck Taylor Slip-on
  • A Weekend of Joie de Vivre at Veuve Clicquot’s Club Solaire
  • This Grunge Officewear Brand’s Best Product is Literally “Merch”