Always one of the most-hyped drop days in the calendar, Supreme’s box logos dropped yesterday, and as expected, they weren’t around for long.
Anyone who managed to cop a crewneck pullover in the United States was clearly blessed with turbo fingers: SupremeCommunity clocked the sellout times for the drop, with every colorway selling out in less than 32 seconds.
Europeans were a little slower, with every sweatshirt selling out within 40 seconds.
As you can see in the Instagram posts above, the medium dark green and rust sweatshirts got copped quickest in Europe at 12.7 seconds, followed closely by the same colorways in larger sizes. In the US, the dark green pullover in small was gone in just 3.7 seconds, followed by the small rust and small natural box logos after 4.6 seconds.
The ash gray version was the last box logo to sell out in both markets, taking 39.3 seconds before reserves were depleted in Europe and 31.5 seconds in the US. Similarly, all sizes of black and ash gray were the last to go on both sides of the Atlantic.
The crewneck’s return was announced in August, when Supreme dropped its mammoth Fall/Winter 2018 lookbook, and led the pack in terms of must-have items. The sweater was released in nine different shades, from brighter choices like peach, bright blue, dark red, and mustard yellow, to more muted gray, navy, black, forest green, and white.
Did you manage to cop a box logo crewneck? Let us know in the comments.
Don’t understand the hype? Here’s everything you need to know about the Supreme box logo.