Virgil Abloh, Kim Jones & More Define What "Luxury" Means Today
Our latest book, The New Luxury: Defining the Aspirational in the Age of Hype, releases on October 2.
It includes several exclusive profiles with some of the figures in our world reshaping the very definition of “luxury” today. That ranges from wellness and time—things money can't buy—to an updated interpretation of the tenets of classic elegance, craftsmanship, and artisanal quality still associated with the “luxury” of yesteryear.
In their own words, here's how five of The New Luxury's most creative figures define what “luxury” means to them. For the full interviews with these people and more, you can currently preorder the book from Gestalten.
The New Luxury: Defining the Aspirational in the Age of Hype will also be available in the Highsnobiety Shop on October 2.
Kim Jones, Men's Artistic Director at Dior
“Luxury for me is something timeless and the best it can be. I like personal luxury and things that you can make your own.”
POGGY THE MAN, Creative Consultant
“My mentee once told me: ‘Doing what you really like is a true luxury.’ This always stayed in my mind. We can talk about quality, status, or history of products, but luxury to me is more about the spirit.”
Virgil Abloh, Men's Artistic Director at Louis Vuitton and founder of Off-White™
“Luxury is anything you covet. To me, if it’s coveted, it’s luxurious to you, and that makes the idea of luxury different to each individual. For a young kid, it could be as simple as their first Supreme T-shirt. That kid is going to remember that first tee for the rest of their life. Your first luxury purchase is so important to you; it’s something you won’t ever want to give up.”
Chris Gibbs, Owner of UNION Los Angeles
“It's not about being cool. It’s about a taste and sensibility level that is classic.”
Emily Oberg, Creative Consultant
“The biggest luxuries are time and health, because those are the two things you can’t buy.”
The New Luxury: Defining the Aspirational in the Age of Hype releases on October 2.
