No stranger to tech collaborations, Thom Browne sets his sights on Samsung's Galaxy Watch4 Classic.

The designer, who previously partnered with Samsung on the Z Flip3 and Z Fold3, revamps the smartwatch with a rhodium-plated dial. Three interchangeable straps are branded with Browne's signature red, white, and blue stripes.

Set to release on Samsung's website on September 29, the limited-edition gadget is pre-loaded with five digital watch faces, also rendered in Browne's signature colors.

Much like the Apple Watch, the Galaxy Watch4 features health trackers that measure blood oxygen levels (a COVID-conscious addition), stress, water intake and sleep patterns. Somehow, the watch is also able to gauge wearers' skeletal muscle mass, metabolic rate, and body fat percentage.

The Galaxy Watch4 typically retails between $250 and $350 but, thanks to Browne's touch, the collaborative model will price at $800.

Pricing aside, the model lacks the tech-y feel that immediately identifies most smartwatches. Instead, the model appears, upon first glance, to be an analog timepiece, perhaps a plus for watch purists.

Browne's latest project is the latest in a string of high-end designers taking on collabs with mass-market watch brands.

Timex recently debuted a Judith Leiber partnership, the fruits of which are two Swarovski-encrusted watches priced in the $1,000s (a new high for the timepiece purveyor). Swatch also courted the fashion set with a sleek Supriya Lele team-up.

Only time will tell whether Thom Browne's Samsung Galaxy Watch4 catches on. At the moment, though, it's safe to say that fashion-tech crossovers never looked better.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.