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Merch Bundles Propel Travis Scott's ‘JACKBOYS’ Album to No. 1

Written by Isabelle Hore-Thorburn in Culture

JACKBOYS, the new album from Travis Scott and his Cactus Jack creative collective, has officially debuted at No. 1 on the Billboard 200 chart.

According to Billboard, Scott's seven-track album debuted with an impressive 154,000 equivalent album units earned in the U.S. Much of the album sales were driven by merchandise/album bundles sold via Jackboys’ official website.

Scott has previously come under fire for bundling his album with merchandise sales to help boost sale numbers. In August 2018, Nicki Minaj called out the Astroworld rapper after her Queen album debuted at No. 2, behind Travis Scott’s 2018 album.

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JACKBOYS, which dropped on December 27, features artists on Scott's Cactus Jack record label, as well as a slew of notable contributions from the likes of Young Thug, Quavo, Offset, Rosalía, Lil Baby and Pop Smoke. Stream it here.

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