It seems like Donald Trump gave us “covfefe" just yesterday, but now the Twittersphere has a new Trumpism to laugh at. Behold the “Tim Apple” incident.

It all happened on Wednesday when President Trump mistakenly referred to Apple CEO Tim Cook as “Tim Apple,” because names, like policy making, can be tricky.

Cook isn't some small-time player, of course. The president was actually thanking him for the billions of dollars the tech company contributes to the American economy. Trump said, “You really have you’ve really put a big investment in our country. We appreciate it very much, Tim Apple.”

Ouch. Someone getting your name wrong has got to hurt, even when you're one of the most powerful businessmen in the world. Tim Cook got in on the joke the following day, trading in his last name for an Apple logo symbol on his Twitter Display name.

Of course, it wasn't just Cook who got in on the action. We’ve rounded up the best memes for you to enjoy below.

It's an honor, Mr. Real Donald Trump

Now Sashay away Donald Hotel

Just debriefing with Joe Lawn

Ummm, learn the difference

Think of it as a presidential flex

Has someone told Mark Facebook?

New Tinder bio

We have a new overlord

Sicko mode

Goodwill Trumping