Nestled in the small town of Le Locle, Switzerland, situated alongside the breathtaking Jura Mountains, TUDOR has found a new home—a 5,500-square-meter facility entirely dedicated to the brand's watchmaking. Adorned by a striking red facade, the modernist manufacturing hub is more than an architectural gem, but a marking of a new chapter for the Swiss brand—continuing a nearly one hundred-year-long legacy of unparalleled craftsmanship, engineering innovation, and quality.
As the sun and blue skies reflect off the glass windows and illuminate the facility, the walls bear witness to the incredible inner workings of what makes TUDOR's incomparable luxury timepieces. One may think that the engineering of a TUDOR watch primarily lies on the laurels of technology. However, an atelier of 150 artisans remains at the center of production—black-gloved hands assembling each watch, embedding detailed care and intention. Much like the watchmaker, each watch is more than mere aesthetics; it is an intricate mechanical system where every detail is meticulously thought out and technologically tested.
In this harmonious relationship between timepiece connoisseurs and technology, TUDOR continues to redefine its mantra "Born to Dare," offering a medley of treasures. A greatest hits of sorts, expertly curated for the adventurer who doesn't compromise on quality, durability, or style.
The first of three stellar timepieces is the Pelagos 39. The model has emerged as the ultimate watch for a diver, where aesthetics matters even 200 meters underwater. Equipped with a sleek titanium band, also offered in a rubber strap, the sophisticated timepiece sits at the intersection of urban wear and sport. Celebrating the 70th anniversary of the British North Greenland Expedition, TUDOR unearthed the Ranger—a necessity for any true outdoorsman. Complete with a rapid adjustment system, the Ranger's 39-millimeter case is finished with a timeless satin brush—made to fit any style and wrist.
Rounding out its opulent oeuvre, TUDOR presents the Black Bay Ceramic model, a matte black ceramic timepiece accented with a contemporary leather or rubber band. An emblem of the luxury powerhouse's dedication to technical innovation and expertise, the Black Bay Ceramic timepiece holds a Master Chronometer certification from METAS, a criteria measuring resilience, performance, and strength. This exquisite collection of luxury timepieces is available at the retailer Mayors, your destination for all things TUDOR.
TUDOR continues to blaze a path of its own, where heritage and craftsmanship collide. Honing in on their Swiss roots and commitment to innovative technology and quality, TUDOR is more than a stylish wrist accessory or a simple tool to tell time. Each timepiece is a carefully designed extension of the self, making exploration and adventure easier.
