Bucherer 1888 has over a century’s experience selling watches and with more than 30 stores across Europe, it goes without saying that the brand knows a good timepiece. It’s just acquired London watch-heavyweight The Watch Gallery, giving the Swiss retail brand two firm feet on English soil, and as well as diving deeper into the brand, we’ve picked six watches you might want to start saving for.

Bucherer is most well-known in its hometown of Lucerne, Switzerland, yet has over 30 stores in Europe and manufactures its own in-house watches that are sold worldwide under the Carl F. Bucherer brand. The label prides itself on its product knowledge and its store staff are open books on the topic. In order to make customers feel even more comfortable, it avoids typical watch store interior tropes: there are no narrow doorways flanked by intimidating security or misplaced bright lights or awkwardly silent spaces. Instead, Bucherer’s stores and staff inject some fun and informality into the practice of purchasing a luxury watch.

The Lucerne flagship store is five floors of pure and unadulterated luxury, yet there’s no sense of discomfort that often comes with entering such a place. It’s like a toy shop for adults and the staff are beyond excited to show off their favorite playthings. Bucherer is known for its exclusives and stocks rarities from killer brands like Rolex, IWC, Hublot, Tudor, Audemars Piguet, Longines, Tag Heuer and Panerai.

Scratch a little further below the surface and one finds that Bucherer truly values artisanal craft, quality materials and outstanding manufacturing facilities. Within the brand’s factory, precision machinery is handled by some of the best jewelers in the world both young and old. Their space is clean and the atmosphere is zen-like as they engrave and set priceless stones into precious metals to the sound of classical music. However, despite all of this they manage to make luxury shopping a seemingly accessible game that’s not reserved for a privileged few.

The increase in fast and disposable fashion (and products in general) has led to a counter movement interested less by ephemeral trends and more by enduring design. In general, watches are naturally and rather fittingly constructed to withstand the test of time and more commonly people are appreciating their design value. As a result, the watch collecting community is growing and thanks to brands like Bucherer it's opening up to a broader audience.

We’ve chosen six of our favorite watches currently available from Bucherer to give you an idea of what the brand has to offer and perhaps even kickstart your watch collecting journey. Check them out in the images below and the video above. For the full range, visit one of Bucherer's many stores across Europe or check out its website.

Rolex Daydate 40 in Yellow Gold

Hublot Big Bang Limited Edition Unico Camo in Carbon

Rolex GMT Master II “Batman" in Steel

Panerai Luminor Marina 8 Days in Rose Gold

Tag Heuer Autavia Re-Issue in Steel

Longines Heritage Pilot in Steel

We Recommend

  • Image on Highsnobiety

    All the Best Releases From Watches & Wonders 2022

  • Image on Highsnobiety

    IWC’s Masterclass: How To Build A Legendary Timepiece

  • Image on Highsnobiety

    Here's What Went Down at Watches & Wonders 2022

  • jacquie aiche

    These Restored Rolexes Might Be Better than the Originals

    Style
  • mad paris

    This Custom Rolex Is for the Chrome Hearts Stans

  • Image on Highsnobiety

    Vague Watch Co. Is Making Vintage Rolex Aesthetics Actually Affordable

    Style

What To Read Next

  • Image on Highsnobiety

    RTFKT Continues Its NFT Wins With Space Drip

    Culture
  • Image on Highsnobiety

    You'll Breathe Easy If Your Tee Does Too

    Style
  • Image on Highsnobiety

    Doja Cat's 2022 Billboard Music Awards 'Fit: No Notes

    Sneakers
  • Image on Highsnobiety

    All the Glitterati Turned Out for Schiaparelli Couture

    Style
  • Image on Highsnobiety

    The Latest CdG Play x Converse Collab Is Outside-in

    Sneakers
  • Image on Highsnobiety

    Lourdes Wants to Be The Next Big American Luxury Brand

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.