Vogue Italia

Vogue Italia’s April issue was released yesterday with a completely blank cover as a response to the developing Covid-19 crisis.

Editor-in-chief Emanuele Farneti confirmed on Instagram that although there was an April issue already in the works it was quickly shelved in order to make a more appropriate response to current events.

Farneti writes “to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia.” Farneti says the white cover represents respect, rebirth, the uniforms of health workers working putting their lives on the line, and a blank page for a new beginning.

As the Vogue Italia cover makes clear, the fashion industry is continuing to be upended by the pandemic, with many brands ceasing their scheduled production to pivot to mask and protective gear production, and reports showing a steep decline in revenue for some of the biggest luxury companies such as LVMH.

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In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way. Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project. But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch. The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time. White is first of all respect. White is rebirth, the light after darkness, the sum of all colours. White is the colour of the uniforms worn by those who put their own lives on the line to save ours. It represents space and time to think, as well as to stay silent. White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future. Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin. #imagine #FarAwaySoClose #WhiteCanvas — Full credits: Editor in chief @Efarneti Creative director @ferdinandoverderi

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Words by Max Grobe
Associate Fashion Editor