Luxury fashion group Kering S.A. — owners of Balenciaga, Gucci, and Bottega Veneta — has responded to the Covid-19 pandemic by announcing it will be manufacturing surgical masks to aid the shortage in France, Bloomberg reports. The news follows the multi-million dollar donation it made in January.

In a statement released last night, Kering said the workshops of luxury houses Balenciaga and Saint Laurent are "preparing to manufacture masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities."

Ahead of the production of surgical masks, Kering SA also announced it will be donating 3 million surgical masks purchased and imported from China. Kering's largest brand Gucci is also expected to donate 1.1 million surgical masks and 55,000 medical overalls in Italy over the next few weeks, subject to relevant authorizations.

This announcement follows last week's news that rival group LVMH would also be repurposing its Givenchy and Dior cosmetics factories to produce and distribute free hand sanitizer to French hospitals and also pledging 40m surgical masks to French health authorities.

What To Read Next

  • Image on Highsnobiety

    Bellerín Is Back, Raf Simons Signs Out, & Julia Fox Saves the Day

    Culture
  • Image on Highsnobiety

    Packer Serves a Perfect Rendition of Reebok's Club C

    Sneakers
  • Image on Highsnobiety

    The Best Gifts Under $200 That Everyone Will Love

    Style
  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

    Sneakers
  • Image on Highsnobiety

    These Are Our Favorite Salomon Sneakers to Shop Now

    Sneakers
  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.