When it comes to neon signs, Yellowpop is at the top of the game. As for Instagram’s fashion watchdogs, Diet Prada is top of the game, too. Fitting, then, that the two are teaming up to present a collaboration collection of six neon signs that's available to pre-order now. The limited-edition Yellowpop x Diet Prada collection comes as Diet Prada’s first-ever collaboration: “Our collab is inspired by the thrill of fashion week and the banter that goes on between style-obsessed besties. Plus... neon makes every space look sexier!” say Tony and Lindsey who run the page.
With the prospect of traveling having ground to a halt thanks to the pandemic, the fashion calendar’s normal programming followed suit. To combat the fashion week-free past year, Yellowpop x Diet Prada present six LED neon signs, including a selection of Diet Prada’s favourite pop-driven phrases from the fashion vernacular such as ‘bellissima’,’très chic’, or the shameless ‘Prada or nada’. Yesterday Diet Prada took to Instagram to announce the collaboration with shots from the seeding campaign which placed the signs in the hands of creatives from New York City to London, Paris, Milan, and Tokyo.
Priced between $390 and $990, Yellowpop x Diet Prada is already available for pre-order. Simply sign up for early access to the collection on February 15th ahead of the official launch on February 16th.
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