Zegna’s New Shades Are for the Road Less Traveled
Down a bewitchingly-winding road deep in the hills of Piedmont in Northern Italy, surrounded by fields and forests as far as the eye can see, lies the home of Zegna. The “232 road”, as it’s known, cuts through the heart of the Oasi Zegna free-access natural territory — and serves as the primary inspiration for the brand’s latest eyewear collection, full of eye-catching pieces.
There’s the rimless navigator, which features a suspended double bridge, temples lasered with the Zegna logo, and slim tips that match the color of the shades. For something on the chunkier side, you could opt for the thick-rimmed geometric shades with embedded lenses, composed of acetate and made complete with an enamel core. Whichever model you pick, though, you’ll be well-equipped to take on an exciting new journey, and stand out from the crowd.
Back in 1910, the brand began as a single wool mill, first specializing in the treatment of high-quality fabrics and textiles, before expanding to the production of luxury clothing and accessories. The Zegna Group has also invested in a number of smaller brands, helping them expand and fostering collaboration with the Zegna mother brand. From Italian craftsmanship brands all the way to international players on the fashion stage, such as NYC-based Thom Browne, the Zegna Group sees potential in many different places — in short, it’s unafraid to take risks, act for the advancement of the fashion industry, and take the road less traveled.
Zegna eyewear is available online and in stores now.
