YesJulz doesn’t have a 9-to-5. Raging on stage with Travi$ Scott, workout sessions with LeBron, and trips to Tokyo with Ronnie Fieg are all in a day’s work for 25-year-old Julieanna Goddard. While it all started in Miami’s club scene, you would be wrong to call Julz a promoter. As a conductor between big brands and their audiences (that’s you), Goddard embodies a work hard, play hard mentality, and traditional media should be taking note.
Today, the red thread for Julz is Snapchat, a key tool for her eponymous multi-platform agency that largely works in conjunction with music events and festivals around the world.
Julz is getting paid to be herself and her brand extends far beyond just a pretty face. Managing to leverage her charisma and cultural awareness, Julz is creating her own world that is addictively fun to follow along with.
First things first, you’re big on Snapchat. What do you use Snapchat for?
I use Snapchat to promote everything I do and love, from new music, to my FDRmondays weekly party at the Delano in Miami, and my Best Day Ever pool party in the summer and everything in-between!
And companies are calling on you to Snapchat their events?
It’s been an insane year. Since January I have not stayed in Miami for longer than five days at a time. I’ve gone everywhere from London for Wireless Fest to Paris for Fashion Week, Ibiza for Viber content, Mexico with T-Mobile, Los Angeles with Redbull, Texas to throw parties…and that’s in-between my main work. The most fun I had was in the summer, snapping from festivals. I got to see some amazing artists perform, treat my friends to a trip, and deliver behind-the-scenes access to my audience. It’s a win-win for everyone!
You’re also working with names like Beats by Dre and Revolt TV?
From day one, I downloaded Snapchat with the intention of using it as a network of sorts, for me to produce, direct, and star in my own content. When Snapchat launched its public story feature, I was meeting with multiple networks and production companies but I didn’t really feeling like they were getting it. I wanted to do something where I could document all the cool stuff I was doing for a large audience, but I wasn’t going to compromise my dignity or brand and do something cheesy like “south beach promoters” or “rich kids of Miami.” I didn’t feel comfortable trusting any outside production team to have footage of me and edit it however they saw fit.
As I see it, Snapchat is the new television and the best part is that users are in control of their very own show.
How many views do you get on your story?
These days I am getting around 80-100K views every 24 hours. In the beginning I answered every (worthy) message that was sent to me. I would reply with selfies, videos, drawings, etc. After my views hit 15K it became a bit difficult to keep up with all of them.
Why is Snapchat here to stay?
I believe Snapchat is our new TV. Think back to 10 years ago. Could you imagine looking into the lives of your best friends or your favorite celebrities every single day? Snapchat has made it regular to share personal daily content with an open audience – and content that disappears at that. It has created an urgency to actually tune in day in and day out, and I believe they have barely scratched the surface of the app’s potential. Those guys are young and innovative and they get it. I’m excited to see what they have in store for us. Short films? HBO specials? The return of the MTV we use to know and love in the form of two-minute clips? Expect to see all of that within the next year. Oh and some special projects from me. You can expect that as well.
“Snapchat is the new television and the best part is that users are in control of their very own show.”
Discuss your #NEVERNOTWORKING philosophy.
I started the whole #NEVERNOTWORKING campaign to motivate people to make the changes necessary in their life so that “work” would be something they are excited about and proud of. I grew up in a household where work was dreaded, and something my parents had to do to put food on the table. I’ve seen my mom work hard every day doing something she doesn’t love. My dad, aunts, uncles, etc. None of them were ever truly happy. It seems a majority of us are just working so that we can get by. I don’t think life needs to be lived that way. For them it may have been difficult but our generation is blessed. We have so many tools and opportunities to truly be creative in finding ways to make a living off of doing things we actually enjoy doing. This is what life is all about. If you can figure out how to do that, you will find that you are always working because you love what you do. I wake up and work until I fall asleep because thats what I want to do, not because I need to make rent. If I started showing off what I was working on instead of the things I was buying or clothes I was wearing, then I could really help to change the direction social media was headed. I was tired of seeing pictures of girls lifting up their foot just enough so that we could see that their bottoms were red. I wanted to see passion, projects, progress! Thats how the hashtag came about. I wanted to really start a trend and I think its actually worked!
It’s hard and I’m sure it’s something a lot of people in this world of social media deal with. How much is too much? I’m still trying to figure that out.
Name three tracks that are essential for curating the right vibes.
Two from Drake: “Jumpman” sets it off in the club and “Sweeterman” is always a feel-good joint to have on deck. I tell Iron Lyon to drop Future’s “Thought It Was a Drought” when I’m warmed up and ready to jump on the couch.
You have 30 seconds to pick something from your closet, what are your go-to pieces?
My friends want to burn this black leather skirt I have because it’s so easy; it’s my go-to. That skirt, any tee, my black leather KITH hat and this week, the Diadoras.
Finally, can I get on the guest list?
Hope you like tequila.
- Photographer: Rambo