Style
Where the runway meets the street
4 more

FUCT SSDD has unveiled a lookbook for its Spring/Summer 2016 collection, titled “Lover’s Rock.” Following a much softer discourse than the diffusion label’s Fall/Winter 2015 campaign, “Lover’s Rock” – photographed on transfer prints by renowned photographer Adrian Boot – harkens back to a time when streetwear was at its least pretentious, pored over by those who took exception to corporate ideals.

FUCT argues that brands have forsaken their integrity in search of monetary gain, choosing instead to stay true to its authentic rebellious nature. By unveiling a range of quintessential streetwear offerings, FUCT reminds us that simplicity and purity, the principles upon which it was founded, will never go out of style.

What To Read Next