They say inspiration comes from the most unlikely of sources, and it’s a maxim reinforced by Heron Preston’s new UNIFORM range. While swimming off the coast of Ibiza, the artist, designer, and Kanye West associate experienced a eureka moment when a rogue plastic bag grazed his arm. Inspired by the flotsam, Heron — disenchanted with streetwear and its increasingly vacant message — then set about designing a clothing range designed for service-orientated work.
After learning about the New York Department of Sanitation’s efforts in the preservation and function of the city, the designer knew there was an opportunity to use the department’s dynamic iconography archives in a way that was both aesthetically interesting and substantive. The result is the UNIFORM range; an environmentally conscious collection designed in tandem with NYDS which has been described as the first of its kind.
With Virgil Abloh, Dev Hynes, Lucien Smith and A$AP Ferg all in attendance at the New York Fashion Week event launch, Heron unveiled a robust range of active wear including camo jackets and high-rise sweatpants, oversized ‘DSNY’ emblazoned shirts and hoodies, camo hats, side slit skirts, and acid-wash denim shorts. The collection was developed using a selection of donated and up-cycled clothing, with part of the proceeds earmarked for the Foundation for New York’s Strongest — a nonprofit organization dedicated to honoring the service of sanitation workers in New York City.
Browse the collection by clicking the photo above and then find out what went down at Parsons’ MFA SS17 New York Fashion Week show.