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In a day and age when the sneaker and fashion industries can be as cutthroat as any — especially in terms if violence surrounding given releases — it’s sometimes a rare occurrence for the media to highlight brands actually doing something worthwhile with their product. For that we take a look at Jerry Lorenzo and his ever-popular Fear of God label, as they recently spread some positivity through shoes and apparel.

Lorenzo and his staff set out for LA’s infamous Skid Row in order to provide the homeless with shoes and clothing. Instead of sending out packages filled with new product to friends and influencers, Lorenzo decided to take what would normally be promo and in turn give the goods to those in need.

The above video in turn highlights Jerry and his Fear of God crew handing out sneakers and clothes to the less fortunate, just days ago in LA.

The world needs more of this.

Not NYC, not LA.

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