#GramGen is a series profiling the most radical characters in youth culture, who continue to shape trend behavior and spark controversy through their avant fashion sense and candid social media personalities. 

Meet Gregory Robert, aka @gogolupin. Unlike many of his fashionista counterparts, the 25-year-old Paris native’s wardrobe choices tend to sway on the brighter end of the color spectrum…well, pink mainly. Varying his getups across the color’s many shades (salmon, blush, coral, puce and Pepto-Bismol), Robert’s “vie en rose” philosophy and defiance towards traditional norms of masculinity have made him something of a darling among the French capital’s local fashion scene.

We caught up with the Parisian Pink Panther to find out why he’s so obsessed with the color, how he ended up as a muse for Pigalle and why he thinks people are hesitant about embracing flamboyant clothing (I personally know why I don’t, but that’s another story).

How old are you?

I am 25 years old.

Where are you from and where do you live right now?

I’m from Paris and I live in Cergy (95), a suburb outside of Paris.

What is your current occupation?

At the moment, I’m working on a personal project called “Pinkvision Exposition” and many projects with my FlowerBoys crew; I am also a dancer, model and I work with the brand Pigalle.

Describe your style.

If had to name my style, I would say that I am “a cosy pink dandy sprinkled with some hip-hop flavor.” My style is a mix of things, mainly from the ’50s and ’70s or ’90s and early ’00s. It’s a cocktail of all that is surrounding me. I love color, especially pink; it is often said that pink is for girls, but I say that it’s for everyone.

im gonna change your mind.. believe me ??? #inthelifeof #gogodiary #pinkvision #fulllove

A post shared by Gregory Robert (@gogolupin) on

Why do you love pink so much?

Pink is just my favorite color, it’s the color of love and I live for that. I just want to show to everyone a new vision of pink.

What are some style tips for guys who are afraid to wear pink?

I think most people are afraid to wear pink because they are afraid of other people’s judgement. So I just want to say, “Don’t be afraid, just feel it!”

Do you get a lot of weird or hateful messages because of what you wear? If so, how do you respond?

Not really – all messages I receive are messages of love and support. It is pretty cool! I think that people feel my vibe.

pink runway ?? #inthelifeof #gogodiary #pinkvision #fulllove #pfw17

A post shared by Gregory Robert (@gogolupin) on

How were you “discovered?”

I was discovered on the street by the photographer Kira Bunse.

What career ambitions do you have? Where do you see yourself in the next few years?

I don’t know if I have a career ambitions, I just want to stay creative and continue sharing my vision. Like I said, I am a pink bird who loves traveling and doing a little bit of everything…so come back in few years time and I will show you where I am 😉

How did you get involved with Pigalle?

I am a dancer and Stephane Ashpool (Pigalle designer) and I have a friend in common – a dancer named Kirikoo Des. Five years ago after a dance event, Kirikoo told me that he had a friend who ran a brand and that he was looking for a model. Two days later I went to the Pigalle office and the connection was immediately really good.

welcome to september ? more love, more pink, more flower ??✨

A post shared by Gregory Robert (@gogolupin) on

What’s your biggest fashion faux pas?

Not wearing pink…haha.

What do you love and hate the most about fashion right now?

I don’t like the fact that today, disadvantaged neighborhoods are trendy whereas before they were places to avoid. What I love at the moment in fashion is that there is more diversity on catwalks at shows.

Need some post-Soviet fashion inspiration for your Instagram feed? Then you should follow @joviilaiin.

Words by Nico Amarca
Fashion Editor, North America
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