#GramGen is a series profiling the most radical characters in youth culture, who continue to shape trend behavior and spark controversy through their avant fashion sense and candid social media personalities.
Meet Liron Eini, the 22-year-old Israeli fashionista with a penchant for all things bold and colorful. Based in Karmiel, Liron cites pop art, Korean fashion and retro sportswear campaigns as some of her biggest fashion references, and it shows – a brief scroll-down of her IG feed offers enough eye candy to put fellow influential color enthusiasts to shame.
We caught up with Liron to find out what first piqued her interest in fashion, how Israel’s fashion industry fares against other mainstream style capitals and why she loves color so much.
How old are you?
I’m 22 years old.
Where were you born and where did you grow up?
I was born in Haifa and raised in Karmiel, Israel.
When did you first get into fashion?
I was always an artistic child, but I think at 16 fashion really became my passion because I couldn’t afford the clothes that I liked, so I started experimenting with my old clothes; I wore unique fabrics and looked for inspirations online. Riccardo Tisci was the one who really drew me into the whole fashion world with Givenchy’s FW10 couture collection.
Are there any Israeli fashion icons you look up to?
Static and Ben El Tavori.
What do you think is the biggest difference between the state of fashion in Israel versus major fashion capitals (NYC, Paris, London, Milan)?
I think the fashion industry in Israel isn’t well represented and doesn’t provide enough exposure to young creatives; this is why the majority of Israeli fashion is left untouched, almost as if it doesn’t exist. There are so many talented designers and fashionistas that aren’t given the opportunity to develop and are often left behind because they don’t have the resources or don’t have many followers on social media.
The fashion industry itself is Israel’s most wealthy inhabitants. The people in this industry are so busy kissing their own asses and counting their stacks that they don’t focus on progressive or raw fashion at all. Fashion students are struggling so much and no one is there to support them.
Also, cities like NYC, Paris, London and Milan showcase so much diversity and this is something that we’re heavily lacking in. Everything is just too boring, ordinary and dusty. That’s why I’m not so involved in the Israeli industry; I’m staying focused on my own thing and helping people by myself.
Are there certain places in Israel where the street style is more like your own?
Tel Aviv – the place where everything happens.
People put a lot of effort into the aesthetic flow of their feed, something you shine in. What inspires the theme of your feed?
Pop art, color blocking, Korean fashion and ’80/’90s sportswear campaigns. I also sketch the outfits and backgrounds before I choose what to wear and where to shoot them. I really treat my feed as my private art gallery; I want it to be perfect and pleasant to the eye.
Where do you shoot most of your Instagram photos?
It’s really hard to find colorful places in Israel, so it’s either IKEA (the IKEA staff know me pretty well), the Port of Ashdod or random places with colorful walls or doors around Tel Aviv. It’s amazing how the Israeli community is really into what I do – they are constantly sending me addresses and pictures of colorful places.
How would you describe your feed in three words?
Can I give the obvious two words? “Color Blast.”
Are there any brands that you think embody your style and image?
’90s Tommy Hilfiger, Cres E Dim and Ader Error.
Your feed is full of contrasting colors. Have you always been a fan of this type of color-blocking style?
That’s the impact Andy Warhol left on me. And believe me, it was worse when I was 16…it was horrendous actually. My friends used to tell me I look like a highlighter marker. I used to wear my makeup colorful, too; it was an awful phase and I’m denying everything that has to do with it.
The colorful phase had stopped between the ages of 17-20, before I served time in the Israeli military, but it continued to show in my artwork. However, after my mandatory service, it all came back, but in a completely different way than before.
With such a vivid feed, we have to ask: what’s your favorite color?
It’s always changing, but I’m gonna say blue.
Why do you think people are so attracted to your feed?
Colors make people happy. It’s a known fact. Low income and cold countries’ neighborhoods are painted in vivid colors to make the environment happier, so I like to think that my feed impacts people the same way. I also hope people like my style and that I give them affordable opportunities to express themselves.
Want to get Liron’s look? Check out the 10 trendiest motocross-inspired pieces available right now.