Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
A$AP Rocky Has Perfected Dadcore Uniform Dressing
Dries Van Noten’s New Perfume Breaks All the Rules (EXCLUSIVE)
Sunscreen From Scratch? Not So Fast
On Jeremy Allen White, Schlubby Shoes Are Suddenly Sexy
Is Glossier Rebranding? Beauty Sleuths Say Yes
Face Value: The 5 Best Beauty Drops of June
Crop Tops Are Menswear's Biggest, Barest SS25 Trend
Hailey Bieber, Beauty Boss & Mom-To-Be, Dresses the Part
What Would You Do For Hailey Bieber's Blush?
Nike's Light-Absorbing Vantablack Air Force 1 Is for Color Snobs
Buckle Up: Moncler Genius Is Headed to Shanghai
DeuxMoi's Perfume Doesn't Smell Like Celebrity Gossip
