Phoebe Philo, whose eponymous label launched online last October, is finally bringing her wares to brick-and-mortar retail.
Starting on April 11, Philophiles can head to New York City's Bergdorf Goodman — the legendary luxury department store overlooking Central Park — to shop over 100 pieces from Philo's first and second collections.
Given the speed at which both "edits" sold out upon online launch, it's pretty safe to assume that a hasty arrival to Bergdorf's will be key.
If you don't make it time, you'll have a second chance to shop — according to Vogue, there will be a second delivery in May.
In a recent interview with The New York Times, Philo hinted at her brand's expansion into IRL retail by opening "some sort of physical space" in New York and then London.
Since launching last year, Phoebe Philo (the brand) has become an unequivocal hit. "I love the new collection," Bonnie Langedijk, stylist and founder of HURS, told Highsnobiety after the label's inaugural drop. "This collection feels cooler and rawer than her work at Céline. There's no archive to fall back on but they've already created clear, understated brand codes."
Philo's sky-high prices (a pain point for some detractors) haven't done anything to deter shoppers — just 24 hours after launch, the majority of her debut collection was gone.
So if you see a crowd of frenzied shoppers heading towards Central Park on April 11, don't be surprised.
