Highsnobiety

From "Chick-fil-A Sauce Girl" to MainlyMannie, the faces of your favorite viral videos are getting a Marc Jacobs makeover.

For its latest social media campaign, the fashion giant is tapping into a genre of celebrity that makes our nightly doom-scrolls a little more bearable: funny people who inadvertently go viral.

On Sunday, the official Marc Jacobs TikTok account posted a video of Gina Lynn — better known as the Chick-fil-A cashier who reacted particularly unsubtly to a recent customer's decision to forgo the chain's signature sauce with her order — at one of the clothier's retail stores.

Your Highsnobiety privacy settings have blocked this Tiktok.

In the clip, Lynn introduces a customer to Marc Jacobs' bag collection while pulling her signature facial expressions. "I don't work here," Lynn quips after the customer thanks her.

At the time of writing, the video has amassed over 840,000 views — almost as many as Marc Jacobs' collaboration with another beloved meme star: MainlyMannie, best known for parodying corporate life with a character called Boss and CEO.

Your Highsnobiety privacy settings have blocked this Tiktok.

In a TikTok post from April 3, MainlyMannie becomes the manager of a Marc Jacobs boutique. "I need you to clean the toilets in the back. I'll take over here," she tells one of the employees on the shop floor, later informing others that they "missed some dust" on a shelf display. Of course, she's dressed head-to-toe in the label's wares — most notably, her signature Beverly Hills Polo Club purse has been replaced by a Marc Jacobs Tote Bag.

Your Highsnobiety privacy settings have blocked this Tiktok.

Other TikTok phenoms Marc Jacobs has recruited: Alex Consani, the model whom Vogue dubbed "the master of Gen Z humor"; Fausto Elizalde (AKA "The Party Ended an Hour Ago and He's Still Here"); and Kovu, a Siberian Husky whose owner dresses him up, William Wegman-style, in human clothes.

We already know Marc Jacobs has a knack for casting — just look at the brand's recent campaign stars, from Kim Kardashian to Ethel Cain to Cindy Sherman. Of course, these names might not be everyone's cup of tea (see: mixed reaction to MJ's Kim K partnership).

Capitalizing on the internet's self-replenishing supply of memes is wise move for any brand — because who doesn't appreciate a good laugh? If we may suggest Marc Jacobs' next muse: the cast of Glasgow's Willy Wonka experience.

We Recommend
  • Sandy Liang's Heaven Collab Has Big Bow Energy
    • Style
  • Marc Jacobs, Master of Marc-eting
    • Style
  • Y2K's Days Are Numbered: the '70s Are Back
    • Style
  • Marc Jacobs' Got Timberland Werk Boots
    • Style
  • Fall/Winter 2023 Updates of the Marc Jacobs Tote Are Here
    • Accessories
What To Read Next
  • Where Did All the Fun Beauty Packaging Go?
    • Beauty
  • Saucony's Mesh-Heavy Dad Shoe Is Aging Gloriously
    • Sneakers
  • Are Portable Speakers the New Luxury Bags?
    • Style
  • These ASICS Aren’t Just Weatherproof, They're Made for Monsoons
    • Sneakers
  • Workwear Skate Shoes: Carhartt & Converse Combine Perfectly
    • Sneakers
  • Wait, There's Still Another YEEZY Restock?
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.