adidas
adidas has consistently strived to celebrate creative iconoclasts through the art of collaboration. As a kindred spirit, this is something that speaks to our own pursuits here over at Highsnobiety.
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When it comes to collaborations, very few brands, if any, do it as well as adidas. The brand's pledge to performance and innovation has attracted fans on and off the court for decades. Jeremy Scott, Toni Kroos, Wales Bonner, James Harden, Raf Simons, Naomi Osaka, and Pharrell Williams are just a small sample of the talent that the brand has come to foster under the Three Stripes banner. The creative output from the partnerships have made their way into fashion shows, best of lists, world championships, and collectors’ showrooms.
adidas, first and foremost, is an athletic brand deeply entrenched in history. Their extensive archive includes the likes of the Gazelle, Superstar, and the Samba — adidas sneakers that left an impact on track & field, basketball, and football, respectively. The brand has built on this history, innovating new high-performance sportswear for the world's best athletes and new performance technologies like the popular Ultra Boost responsive cushioning or data-driven 3D printed soles on their 4DFWD shoes.
adidas originals, a subdivision of the brand, is dedicated to lifestyle, fashion, and heritage products. Here the German brand revamps archived footwear and explores creative alliances like its wildly successful YEEZY venture with Kanye West. As a whole, both divisions are a global force, interlinking sports and culture.