Noon Goons

Noon Goons makes objectively great clothes, excelling in laid-back silhouettes finished with little details that make them standout.

30 Items
30 Items








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OG OE T-Shirt Harvest Gold
Noon GoonsOG OE T-Shirt Harvest Gold
$65.00 USD
Profile Pant Black
Noon GoonsProfile Pant Black
$183.20 USD
$229.00 USD
Hollyweird T-Shirt Black
Noon GoonsHollyweird T-Shirt Black
$52.00 USD
$65.00 USD
Kicker Hoodie Green
Noon GoonsKicker Hoodie Green
$124.00 USD
$155.00 USD
Tijuana Tiger Shirt White
Noon GoonsTijuana Tiger Shirt White
$252.00 USD
$315.00 USD
Impala Jacket Camel
Noon GoonsImpala Jacket Camel
$489.00 USD
Impala Pant Camel
Noon GoonsImpala Pant Camel
$231.20 USD
$289.00 USD
Gatekeeper Sweater Black
Noon GoonsGatekeeper Sweater Black
$325.00 USD
Kickback Shirt
Noon GoonsKickback Shirt
$132.50 USD
$265.00 USD
Stitched Up Jacket Black
Noon GoonsStitched Up Jacket Black
$198.00 USD
$495.00 USD
Recess Knit Cardigan Navy/Green
Noon GoonsRecess Knit Cardigan Navy/Green
$175.00 USD
$350.00 USD
Banned Houndstooth Shorts Brown
Noon GoonsBanned Houndstooth Shorts Brown
$108.00 USD
$270.00 USD
Banned Houndstooth Jacket Brown
Noon GoonsBanned Houndstooth Jacket Brown
$200.00 USD
$500.00 USD
Haole Dad Cap Brown
Noon GoonsHaole Dad Cap Brown
$52.00 USD
$65.00 USD
Park Hoodie Blue
Noon GoonsPark Hoodie Blue
$85.00 USD
$170.00 USD
GP Faux Leather Pant Black
Noon GoonsGP Faux Leather Pant Black
$206.50 USD
$295.00 USD
Wave T-Shirt Black
Noon GoonsWave T-Shirt Black
$49.00 USD
$70.00 USD
Bubble T-Shirt White
Noon GoonsBubble T-Shirt White
$49.00 USD
$70.00 USD
Showdown Zip Shirt Blue
Noon GoonsShowdown Zip Shirt Blue
$192.50 USD
$275.00 USD
Wave T-Shirt Grey
Noon GoonsWave T-Shirt Grey
$49.00 USD
$70.00 USD
Here To Stay Hoodie Brown
Noon GoonsHere To Stay Hoodie Brown
$140.00 USD
$200.00 USD
Frequency Pant Brown
Noon GoonsFrequency Pant Brown
$168.00 USD
$240.00 USD
Carlsbad Corduroy Jacket Black
Noon GoonsCarlsbad Corduroy Jacket Black
$269.50 USD
$385.00 USD
Icon Hoodie Yellow
Noon GoonsIcon Hoodie Yellow
$154.00 USD
$220.00 USD
Youth Full-Zip Hoodie Grey
Noon GoonsYouth Full-Zip Hoodie Grey
$147.00 USD
$210.00 USD
Uncle Bills Zip Cardigan
Noon GoonsUncle Bills Zip Cardigan
$220.50 USD
$315.00 USD
Pleasures Hoodie Bone White
Noon GoonsPleasures Hoodie Bone White
$124.00 USD
$155.00 USD
Sublime Cord Short Overcast
Noon GoonsSublime Cord Short Overcast
$129.00 USD
$215.00 USD
High Tide Zip Hoodie Caramel
Noon GoonsHigh Tide Zip Hoodie Caramel
$115.00 USD
$230.00 USD
Lithium Jacket Black/White
Noon GoonsLithium Jacket Black/White
$162.50 USD
$325.00 USD

Showing 30 of 30 items

It doesn't really get more SoCal than Noon Goons. The brand is a direct reflection of the punk, hip-hop, surf, and skateboarding cultures that are so deeply entrenched in Los Angeles's past and present. The City of Angels has been undergoing something of a cultural renaissance over these last few years and Kurt Narmore's streetwear brand has emerged as one of the few local brands capable of bringing all these disparate cultural elements together under a singular vision. His clothing is quickly becoming the go-to uniform for Californian shredders, artists, cruisers, and musicians. Outside the realms of Downtown LA, this commitment to authenticity throughout the label's creative direction and manufacturing has attracted an international cult following — people eager to bask in Noon Goons oh-so-Cali laid-back silhouettes, bold prints, skate-ready baggy trousers, punk DIY jackets, and stand-out fabrics. Whether you are a local at Garvanza Skatepark or a tourist headed to the beach in the afternoon, you won't feel like a poser wearing Noon Goons.

Before starting his own label in 2016, Narmore bounced around working for LA-based brands like Stüssy and American Apparel. With his knowledge of fabrics and production, it only seemed natural to Narmore to start making clothes for his friends and locals. The brand would eventually dawn the moniker "Noon Goons," a phrase coined by the designer's mother to refer to a rookie who turns up to the beach at noon after the real surfers have gone home. Authentic down to the stitching, Noon Goons clothing embodies the sunny LA, homegrown, anti-establishment, and pro-youth attitude of the city. All the brand’s campaigns are street-cast with kids Narmore “met surfing, at the skatepark, or at a punk show."

Scrolling through a Noon Goons lookbook you might come across faux leathers jackets, animal print staples, slouchy plaid shirts, hard cruelty-free outerwear, and beach friendly bucket hats.