100 Thieves Keeps It Simple (and Wearable) With First Jerseys of 2020
Professional esports organization 100 Thieves unveils its first three jerseys of 2020, including Primary (red), Secondary (white), and Alternate (black). The jerseys will be worn by 100 Thieves League of Legends, Fortnite, and CS:GO teams.
The lookbook was shot by film producer Ryan Hahn of HPLA and features 100 Thieves' athletes and entertainers, such as Moe "Yassuo" Abdalrhman, Brandon "Avalanche" Thomas, and Jay “Liazz” Tregillgas.
The Jersey Program is one of the first projects at 100 Thieves to be led by its new VP of Brand & Apparel, Doug Barber, who joined the organization in 2019 from Reigning Champ. Following a massive $35 million series B, Barber was tasked with elevating the brand's jerseys and lifestyle apparel.
100 Thieves was founded by Matthew Haag, better known as Nadeshot, and is now co-owned by Haag, Dan Gilbert, Drake, and Scooter Braun.
The Primary and Secondary jerseys will be available for sale this Saturday, January 18 at 100Thieves.com. Fans can expect more colorways and more exclusive drops throughout the year.
