Highsnobiety

News broke last night that Drake and producer Scooter Braun are now co-owners of Matthew “Nadeshot” Haag’s eSports organization 100 Thieves. The pair joined as the company completed its Series A funding round.

The official press release announcing Drake and Braun’s involvement describes 100 Thieves as a lifestyle and apparel brand first ahead of an eSports brand. Over recent years it has positioned itself as somewhat like the Supreme of eSports, according to The Verge.

Drake is no stranger to eSports, having played Fortnite with popular Twitch streamer Ninja earlier this year. While his in-game skills aren’t exactly up to scratch (Drake hid in a bush spawning some hilarious memes), the rapper’s investment is being lauded as a clever business move.

Drake and Braun join Haag, who is extremely popular on YouTube and influential within the eSports entertainment sphere, and Cleveland Cavaliers chairman, Dan Gilbert, as co-owners.

For more information on the investment, head to the official press release here.

Next, check out every single piece dropping as part of Alexander Wang’s Uniqlo collection here.

We Recommend
  • A Definitive Guide On The Intersection Of Fashion And Football
    • Style
  • Drake's Old Money Revenge Fit Feat. XXXL Pants & A Diamond Rolex
    • Watches
  • Forget Rap Beef — Who Wears the Style Crown, Drake or Kendrick Lamar?
    • Style
  • 17 Women Who Are Killing the Hip-Hop Game Right Now
    • Culture
  • Celtics? Mavs? Drake & Metro Boomin Are the Real NBA Finals Rivals
    • Style
What To Read Next
  • The Other New York Clothing Brand Thriving on Horsepower
    • Style
  • If You’re Just Now Tuning Into the WNBA, Its OG Merch Brand Told You So
    • Style
  • If You Don't See Yourself in Your Bike Basket, Accessorize Harder
    • Style
  • When It Comes to Fashion, Paige Bueckers Is All About Opposites
    • Style
    • sponsored
  • Maika Monroe's ‘Longlegs’ Press Tour Is Scarily Stylish
    • Style
  • Kith's Beautifully Braided Birkenstocks Are Back
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.