News broke last night that Drake and producer Scooter Braun are now co-owners of Matthew “Nadeshot” Haag’s eSports organization 100 Thieves. The pair joined as the company completed its Series A funding round.

The official press release announcing Drake and Braun’s involvement describes 100 Thieves as a lifestyle and apparel brand first ahead of an eSports brand. Over recent years it has positioned itself as somewhat like the Supreme of eSports, according to The Verge.

Drake is no stranger to eSports, having played Fortnite with popular Twitch streamer Ninja earlier this year. While his in-game skills aren’t exactly up to scratch (Drake hid in a bush spawning some hilarious memes), the rapper’s investment is being lauded as a clever business move.

Drake and Braun join Haag, who is extremely popular on YouTube and influential within the eSports entertainment sphere, and Cleveland Cavaliers chairman, Dan Gilbert, as co-owners.

For more information on the investment, head to the official press release here.

Next, check out every single piece dropping as part of Alexander Wang’s Uniqlo collection here.

What To Read Next

  • Image on Highsnobiety

    Musicians Rema and Debbie Pair Up For Fairmont’s Center Stage

  • Image on Highsnobiety

    The 6 Sneakers Michael Jordan Wore When He Became a Champion

  • Image on Highsnobiety

    Our Elevated Workwear Makes Easy Work of Spring 'Fits

  • distressed clothing

    Distress Signal: 10 Pieces of Perfectly Destroyed Clothing

  • Image on Highsnobiety

    April Skateboards Does Tiffany Nikes Better

  • smoking accessories

    The Best Stoner Gear to Shop Online for a Lit 4/20

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.