Highsnobiety
Double Tap to Zoom

adidas expects a loss of €1 billion (approximately $1.14 billion) in sales in China because of the coronavirus, Business Insider reports.

In a statement released yesterday, the German sports company said the outbreak has hit the brand particularly hard after it closed a significant number of stores in mainland China, Taiwan, and Hong Kong.

adidas said it expected first-quarter sales to drop by up to $1.14 billion in greater China, while profit may fall by as much as €500 million (approx $560 million). adidas notes that it makes almost a third of its sales in Asia.

Puma is facing a similar setback. The brand has recorded a big fall in sales and said it no longer expects its business will return to normal soon. Shares in adidas and Puma have already pummelled 6.3 percent and 3.8 percent respectively in the last weeks.

Head over to BI for the full report.

We Recommend
  • adidas' SL 72 Sneaker Is Extra Scrumptious in Buttery Leather
    • Sneakers
  • Brain Dead's Hairy adidas Stan Smiths Are Beautiful Chaos
    • Sneakers
  • Crazy Raccoon's adidas Sambas Are... Suprisingly Not so Crazy
    • Sneakers
  • adidas' Samba Is Impressively Textural (& Day of the Dead-Ready)
    • Sneakers
  • This adidas Sneaker Stares Minimalism Straight In The Face
    • Sneakers
What To Read Next
  • The Stefano Pilati-ssance Is Just Beginning
    • Style
  • Isamaya Ffrench's Latest Collab Is Total Eye Candy (EXCLUSIVE)
    • Beauty
  • From Crocs to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • BEAMS & Arc’teryx Have Perfected the Art of Patchwork
    • Style
  • Inside The Monumental Rise (and Rise) of HOKA
    • Sneakers
  • Survival Mode or Drip? Rier's Clean Salomon Boots Handles Both (EXCLUSIVE)
    • Sneakers