SVD is Bringing adidas Originals x Willy Chavarria to Madrid
Everyone in the Madrid area, listen up. From May 8-10, sneaker retail mavericks SVD are taking over the Spanish capital with an in-store pop-up dedicated to none other than the brand-new adidas Originals x Willy Chavarria collaboration—and trust us, it’s going to be a scene. Doors open from 11AM to 8PM, and waiting inside will be an exclusive lineup of footwear and apparel plucked straight from one of the year’s hottest collabs.
If you don’t know Willy Chavarria yet, it’s time to pay attention. Known for mixing streetwear with emotional storytelling, Chavarria has built a cult following with his unique designs and powerful messaging. Now, he’s teamed up with adidas Originals to create a collection featuring oversized silhouettes brimming with pure attitude. It’s adidas heritage with a Chavarria twist, and honestly, it’s fire.
When SVD throw an event, you can expect nothing short of the perfect marriage between shopping and fashion. With flagship stores in Madrid, Barcelona, and Dubai, the brand has built its name on curating the coolest collections and turning retail therapy into a full-on experience. This pop-up is no different.
For the first time ever in Spain, you’ll also get the chance to check out Willy Chavarria’s main collection in full. Prepare your wallets and your willpower: resisting won’t be easy. The whole thing kicks off with a VIP pre-opening event and a private dinner, bringing together artists and tastemakers alike. Expect good vibes, great outfits, and maybe a few surprises too.
So if you’re even remotely close to Madrid, make sure to swing by the SVD store at Calle Churruca 5 or click here to find out more. Trust us, you’re going to want to see it in person.
