It’s impossible to ignore the substantial use of tactile vests, cargo pants, and durable outerwear pieces that have been presented throughout this year’s fashion week.
With supporting accents such as khaki and camo popping up on nearly every catwalk, the conclusion is clear – utility style is here to stay.
While we’re entirely on board for the next wave of technical-styled fashion, it’s necessary to look to the brands that first manufactured these iconic silhouettes amid its rise in popularity, the OG in the game being Alpha Industries.
You may know Alpha Industries best for its MA-1 bomber jackets. The brand’s red “REMOVE BEFORE FLIGHT” tag became a quick must-have throughout the twenty-teens and has since been spotted on everyone from Behati Prinsloo to Justin Bieber. What you may not know is that Alpha Industries has the expertise to back the popularity of even its most viral pieces.
Since 1959, Alpha Industries has been making outerwear for the US military and civilians alike. Suitable for the land, sea, sky, and streets, the highly durable and widely trusted brand is truly built for it all. Now, Alpha is looking to expand upon its versatility and pave a new way in the utility-style scene with its SS23, titled “R&R”.
“R&R”, military slang for “rest and relaxation”, takes style cues from its heritage wear to transform structured silhouettes into more laidback styles. Seeing the benefits of having a fit that’s ready for action, and that supports comfort, Alpha Industries SS23 does it all. Featuring low-key, yet well-made gear, “R&R” takes a new approach to Alpha Industries’ identity, creating pieces made for anything you do in your downtime.
With garments geared towards achieving a lifestyle that emphasizes travel and leisure, Alpha Industries’ SS23 comes alive. To fully emphasize the art of recharging, the collection highlights a wide range of relaxed outerwear. So whether you wind down by walking the city streets or strolling along a coastal beach, Alpha Industries has your comfort covered.
The CWU 36/P silhouette is constructed in lightweight cotton with two zipper map pockets, offering a modified version of its legendary bomber jacket. On the other hand, The Cotton Car Coat introduces a new, minimalist, roomy silhouette that champions comfort with adjustable button cuffs and a slit opening at the back.
Another stand-out piece is the women’s M-65 Fishtail Parka, which is far from your average raincoat. Designed to keep you dry while providing plenty of breathability, the Parka has a two-way front zipper and storm flap with hidden snap closures in a style as functional as it is stylish.
A comfort-focused collection also means easy-to-wear essentials. Crewnecks, joggers, hoodies, tees, and hats are all included in Alpha Industries’ SS23 collection. Including brand signifiers such as the “remove before flight” tag and commemorative NASA logos in its celebrated colors of green, vintage khaki, grey-blue, off-white, and black, these supportive pieces are perfect for plug-and-play wearability.
Check out Alpha Industries SS23 collection at alphaindustries.com.
