ARMEDANGELS Is Your New Denim Dealer This Fall
We all love a bit of denim. It’s the building block of every successful wardrobe—and something a lot of us can’t live without. From couture classics to everyday basics, denim is here to stay, noted, and with Fall fast approaching, why not add some fresh and trusty pieces to your rotation? This is where ARMEDANGELS comes in.
The brand’s new DetoxDenim campaign does what it says. It transforms the fabric into a collection that isn’t only good for your wardrobe but is also more sustainable than conventional jeans. Directed by photographer Ramon Haindl and featuring German soul queen Joy Denalane and actor Frederick Lau, it’s ARMEDANGELS’ way of making a daring statement: fashion can be a force for good, and it’s time for all of us to get on board. In a time where consumers are increasingly curious about the stories behind the clothes they buy, ARMEDANGELS is providing a compelling narrative that ticks the box. The DetoxDenim campaign "There's a changemaker in all of us" is a call to action that goes beyond mere fabric.
It is a known fact that denim has always carried a rebellious je ne sais quoi energy, but ARMEDANGELS’ DetoxDenim collection elevates the beloved blue fabric into a symbol of hope and responsibility. The brand is raising the bar with innovative treatments like laser and ozone processes and TENCEL™x REFIBRA™ fibers, to showcase how denim can be done in a more sustainable way that will guarantee your jeans stand the test of time.
Christiane Bördner, ARMEDANGELS’ Creative Director said it best: “Every conscious step counts”. So, if you’re ready to wear your values on your sleeve—or your legs—it’s time to slip into some DetoxDenim. Find out more about the collection here.
