Visionarism Visited Japan & Created These Dope ASICSTIGER HyperGEL-KAN and HyperGEL-LYTEs For Foot Locker Europe
Sponsored StoryBrand: ASICSTIGER
Model: ASICSTIGER x Visionarism HyperGEL-LYTE, ASICSTIGER x Visionarism HyperGEL-KAN
Key Features: Thierry Tek and Ste Wing of Visionarism do a fine job of both reducing down and updating two ASICTIGER’s HyperGEL-LYTE silhouettes and a single HyperGEL-KAN sneaker, adding a gorgeous black and white sole unit to each of that highlights the tech and craftsmanship of the responsive GEL beads.
Release Date: August 18
Price: £114,99 / €129,90 (approx. $150)
Buy: Exclusive to Foot Locker Europe.
Editor’s Notes: Thierry Tek and Ste Wing — the guys behind creative agency and brand consultancy Visionarism — went all in with this collaboration with ASICSTIGER, venturing across Japan from the nation’s mega-capital, Tokyo, to the home of ASICSTIGER itself in the southern city of Kobe to create their own ASICSTIGER sneakers. Two variants of the ASICSTIGER HyperGEL-LYTE worked in simple monochrome colorways — one white, one black — rest on AISCS’s trademark GEL sole unit, with the primarily white sole unit’s GEL beads dotted in black speaking to shūji, or the ancient art of Japanese calligraphy. Finally, the HyperGEL-KAN mesh and suede upper, with its signature sock-liner, is completely blacked out and rests on Visionarism and ASICSTIGER’s black and white sole unit. Check out the story of the collaboration — and the lookbook video shot in Tokyo — above.
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