A few weeks ago, Balenciaga became the latest brand to wipe its entire Instagram account, perhaps alluding to there being an upcoming release on the way. Now, the label is back on social media with a new campaign lookbook that, surprisingly, features Justin Bieber.
The posts have all been shared without any captions and Balenciaga also shared video versions of the looks on its Instagram Stories, primarily showing off its new sneaker silhouette, the Runner. The shoe is already available to shop online via Balenciaga's website but it has offered no other information about the collection shared across social media.
Speaking of which, Balenciaga also took to Twitter to share a short campaign video starring Justin Bieber, again featuring the chunky Runner silhouette.
Balenciaga is no stranger to working with big celebs. The house previously featured Cardi B on a massive billboard ad in Paris, and most recently, Kanye West attended the house's recent Paris presentation.
There, Balenciaga debuted its first haute couture collection under creative director Demna Gvasalia. The debut received praise from industry insiders and fashion enthusiasts alike and represents a growing interest in couture menswear or the co-ed counterpart.
Head over to Balenciaga's Instagram to take a look at its newest collection and stay tuned as any additional information surrounding the editorial surfaces.