Billionaire Boys Club EU Debuts Elevated SS20 Collection
Brand: Billionaire Boys Club EU
Season: SS20
Key Pieces: The denim vest (slide 3) not only features a lot of storage space thanks to the multiple pockets and compartments, it is one of the most versatile pieces of the collection. You can wear it over a hoodie, under a jacket, or with a T-shirt or shirt once it gets a little warmer.
Release Date: Available now
Buy: BBC and BBC’s new satellite store in Paris
Editor’s Notes: Pharrell Williams’ Billionaire Boys Club imprint unveiled its SS20 collection recently, while simultaneously announcing a satellite store in Paris’ Galeries Lafayette department store. The store’s opening coincided with Paris Fashion Week and gave visitors their first look at the all-new BBC EU collection, which is now its own sub-brand and stands separately to the US division. It differentiates itself with an overall elevated level of quality and craftsmanship.
Check out the lookbook for the collection above, as well as some shots of the new space in Paris below.
