The New Season's Most Stylish Football Kits Are Beautifully Understated
Football kit reveals aren’t the lowkey events they once were, enjoyed exclusively by dedicated fans. We’re in the golden era of football being fashionable, and nowhere is that more obvious than in the new-season kit releases.
The launches are now staggered to build anticipation, with some teams doing an immense four kit reveals within a single season and fashion brands occasionally roped in for inevitably hyped collaborations. Even the accompanying campaigns look more like glossy magazine editorials than anything sports-related.
All that before we even start to talk about the kits themselves. Luckily, they're stronger than ever.
With most of the major leagues having kicked off for the 2025-26 season, and almost all of the new-season designs unveiled, we’ve compiled the best football kits revealed in world football (so far).
The forthcoming football kit curation includes a wide array of beautifully stripped-back outfits alongside reworks of iconic classics and some objectively fashionable underdogs.
Port Vale
From the third tier of English football arrives an outrageously clean kit. To celebrate Port Vale’s 150th anniversary, the club has created the type of brilliantly simple strip that’s rare to find nowadays.
This shirt is as straightforward as they come: A white body, a gold retro crest, no front sponsor, and black trims. That’s it. No problem.
SSC Napoli
Napoli is once again partnering with EA7, the sporty diffusion line of Emporio Armani, for the 2025/26 season.
This is a more refined take on the brilliant EA7 Napoli shirts we’ve seen over the past few seasons, with a classic polo collar, tasteful all-over print, and coffee brown color. However, Napoli fans are likely to be most excited about the big scudetto printed in the middle, celebrating Napoli’s fourth Serie A title win.
Venezia FC
Only a few years ago, Venezia FC was widely considered football's most fashionable club. However, changes in creative leadership, a new kit manufacturer, and the emergence of other stylish niche football clubs have all contributed to this title being threatened.
For the 2025-26 season, we have Venezia FC back at its fashionable best. Now working together with Drake's Nocta brand, the club has unveiled a collared polo shirt with deep burgundy trims for the new season. This is the kind of understated, vintage-infused design that had football fans waxing lyrical about the Italian side's kits.
Atalanta BC
Both home and away, Atalanta have a retro-flavored kit to wear this year. But the away strip takes things to the next level. The faded stripes on the top hark back to designs from the '80s and '90s, while a simplified new badge features a gold running figure taken from an old Atalanta crest designed in 1963.
What really makes this kit stand out, though, is the sponsor. So many objectively good-looking football kits are spoiled by the corporate logo sprawled across the front, but not here. The red signature of Acqua Lete, an Italian water company, actually adds to the whole vintage look.
Cádiz CF
The Spanish city of Cádiz is known for its beautiful, intricate azulejos tiles. And it turns out the swirling patterns inherent to this traditional art work equally well on a football shirt. Subtly sublimated onto the deep burgundy red shirt, the azulejos patterns make this otherwise simple shirt into a summer stunner.
Chelsea F.C.
Last season, Chelsea was the only Premier League club not to find a front-of-shirt sponsor. And this season, it looks like the club’s still waiting for a lucrative advertising deal to plaster on the front of its shirts.
But Chelsea’s monetary loss is our gain. The club’s lack of sponsorship has resulted in a more polished look for its kits, and this black third shirt is yet another immaculate design unspoiled by corporate logos.
Plus, there's the addition of Chelsea's old badge for some good old nostalgia baiting.
AS Roma
Having adidas' classic trefoil logo on a football kit is an instant win for most football fans. Here, on AS Roma's third kit, that naturally stylish piece of branding is amplified by an understated all-over print, polo shirt collar, and a traditional AS Roma crest.
Even with more kit reveals still to come, some are already calling this the cleanest of the season.
FC Inter
This is not just another blue-and-black-striped Inter home kit. Look closer, and you’ll find artistic details hidden in FC Internazionale Milano and Nike’s newest release.
The word “INTER” is discreetly incorporated into the shirt's striped pattern, for instance, while a chlorine blue shade makes all the ornamentation, from the Nike swoosh to the sponsor, look uniform. These are small but strong touches.
Red Star F.C.
Red Star is one French football’s most stylish clubs. That is a well-documented fact. Which means that every new kit comes with much anticipation.
The new season is a continuation of good form. With the weathered concrete of the club’s Stade Bauer stadium as its inspiration, a textured grey print gives the polo-style shirt a taste of low-key luxe.
FC Bayern
This is, admittedly, the most controversial kit in the list. Or at least, it was when creating the final edit of great new kits: this pixelated white and red design split opinions. However, that’s always going to be the case when a club tries something a little different.
The pattern nicely frames the shirt's other elements (the club badge, the adidas logo, the sponsor) and provides a contemporary interpretation of Bayern's iconic striped home kit. Plus, shooting a campaign in a locker room, instead of moonlighting as a fashion shoot, is a nice change of pace from the new norm. As far as I’m concerned, what’s not to like?
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