SSENSE / Luisaviaroma

With stores steadily adding their Fall/Winter ’18 stock to the racks, it’s out with the old and in with the new when it comes to that statement piece. Amongst other transitional layering pieces due a wardrobe update, the new season men’s shirts game is particularly strong.

With trends such as maximalism, the wild west, and techware all having been forecast as themes for new men’s shirts, hoodies, tees, and outerwear, we’ve honed in on some specific button-up pieces from FW18 collections that have been the talk of the fashion elite.

Tapping retail expertise from stores including MACHINE-A, Très Bien, Slam Jam Socialism, and Voo Store, among others, we’ve sought out further insights on the hottest men’s shirts of the season. Scroll to see why their choices are deserving of your investment.


Lipstick & Baroque Shirt



“While the Prada banana print shirt has gotten a lot of coverage, the mix of the baroque and Spring Summer 2000 archival lipstick print is a favourite among Prada fans and destined to be a collector’s item.”

Federico Barassi, senior menswear buying director at SSENSE

Très Bien

Hooded Shirt



“I get compliments and ‘Where’d you get that?’ inquiries every time I wear this shirt, which we made in collaboration with OG made-in-America shirt maker Gitman Brothers. It’s actually a shirt-hoodie hybrid, in a really cool faux fur meets velvet fabric, so makes a great layering piece as a jacket or standalone shirt.”

Jesse Hudnutt, buying consultant at Très Bien


Bowling Shirt

Lifted Anchors LA


“Vintage stores are making money right now. We’ve all worn printed floral Hawaiian shirts in the past, and Lifted Anchors hits on this trend by offering a version with bright colors, palms and religious prints.”

Andrea Burbi, buyer at Luisaviaroma

Slam Jam Socialism


Wacko Maria x High Times


“I love how Wacko Maria interprits the classing bowling shirt as a more easy to wear piece, and also how they work on crazy pattern. This specific marijuana pattern is fire.”

Marcello Cutrona, buyer at Slam Jam Socialism





“Ribeyron are new to MATCHESFASHION this season — taking inspiration from utilitarian uniforms, the simple lines, bold color, and sleek point collar make this orange long sleeve shirt one of my must-haves for the season. The silver logo engraved plaque on the chest pocket is a stylish and unconventional reference to heavy-duty utility-wear that works perfectly whether worn formally with trousers or dressed down with jeans and trainers.”

Damien Paul, head of menswear at MATCHESFASHION.COM


Oversized Denim Shirt

Raf Simons x Christiane F


“We’ve selected the iconic and collectible black oversized denim shirt from the Raf Simons x Christiane F. collaboration. Stills from the influential film and inspirational tale of Christiane F. were featured throughout the AW18 runway collection entitled “Youth in Motion”, with part of the proceeds from these sales donated to organizations that help support people recovering from addiction.”

Buying team at MACHINE-A

Voo Store

Pulp Frictrion Shirt

Carne Bollente


“I’ve been in love with the brand Carne Bollente from the day they got in touch with us. Their sexy and cute T-shirts work so well as ice-breakers when you’re at a party or walking the streets. At first sight, you see a collage of well-chosen colors, but then you realize the stitching is showing two guys having fun or three people having more than just a picknick in the woods. This season they have tried new styles and I’m happy about how this shirt, called Pulp Friction, turned out. You should explore their whole collection.”

Herbert Hofmann, head of buying at Voo Store

Browns Fashion

Bananas & Flames Boxy Shirt



“Arguably the shirt of the season, seen on everyone from A$AP Rocky to Pusha T, this spin on an archive print from Prada with added Guy Fieri-style flames is the best shirt of the summer for me.”

Lee Goldup, menswear buyer at Browns Fashion