One of our favorite pieces from Paris Fashion Week FW21 was a pair of tighty-whities from Rick Owens. Yes, the same brand making towering leather platform heels is cutting out little white briefs from their Italian atelier, albeit with a pentagram design on the fly for some edginess.

It's not just Rick Owens though. Bottega Veneta, freshly liberated from their social media channels, dropped a sexy campaign unveiling the new Bottega briefs. A pair of underwear that's likely to cost a fortune and reignite a debate about fashion's inherent superfluousness at the same time.

However, as Rick’s Penta Briefs aren’t expected until June we've compiled a list to see what kind of underwear you may want to think about upgrading to. But if it's just underwear, why should you care?

Because underwear is the first thing we put on our bodies. Ostensibly, it's our entry point from shapeless meat-sack to style-conscious and self-aware individual. It's how our partners see us, as we make coffee in the morning to get ready for another day of WFH from the couch. Reduced to our nakedness, nice underwear is how we start the fashion conversation with ourselves, so, it's highly worth considering a more cognisant approach to what's going on beneath the drip.

Shop designer underwear for men below.

Heron Preston for Calvin Klein

Mens Boxer Brief 3 Pack

Mens Boxer Brief 3 Pack

$115

Heron Preston for Calvin Klein

Buy at Highsnobiety

The undisputed classic, Calvin Klein has a firm grip on the underwear market for a reason. Ultra-comfy, durable options backed by the continued, and star-studded, #mycalvins campaign make for an ultra-hot formula. This one comes from Heron Preston's latest collab.

Jacquemus

'Le Caleçon' Boxers

'Le Caleçon' Boxers

$124

Jacquemus

Designer Sale - Up To 50% Off

Designer Sale - Up To 50% Off

Buy at ssense

Everyone's favorite label of the moment, Jacquemus, serves up a heavy dose of South of France sex appeal in the form of its Le Caleçon boxer shorts. The graphic, straight from one of the brand's shirts of the summer, takes your sous-vêtement to new heights.

Versace Medusa

Two-Pack Greca Border Boxer Briefs

Two-Pack Greca Border Boxer Briefs

$150

Versace

Designer Sale - Up To 50% Off

Designer Sale - Up To 50% Off

Buy at ssense

Seen recently on the likes of Bling Empire cast, the Versace Medusa waistband screams opulence and has a certain kind of retro and shameless glamor, kind of like Ms. Donatella Versace herself.

CDLP

Pack Of Three Lyocell-Blend Boxer Briefs

Pack Of Three Lyocell-Blend Boxer Briefs

$80

CDLP

Buy at Matchesfashion

CDLP is the option for stealthy luxury. The judiciously-branded boxers are made from Lyocell, a form of rayon made from cellulose fibre that may be better for the environment than more traditional fabrics.

Marine Serre

Ribbed Organic Cotton Boxer Briefs

Ribbed Organic Cotton Boxer Briefs

$155

Marine Serre

Designer Sale - Up To 50% Off

Designer Sale - Up To 50% Off

Buy at ssense

Marine Serre may have devised the best – and now most prolific – brand logo of the last 10 years, which is why the now-iconic half-moon crescent sits front and center of the jock cup here.

Ayanegui

Unlighted Slip Brief

Unlighted Slip Brief

$52

Ayanegui

Buy at Ayanegui

The legacy of Sisqó's "The Thong Song" lives on, and now for men! Ayanegui is making super elastic, semi-transparent underwear that's available in a range of neutral colors.

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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