One of our favorite pieces from Paris Fashion Week was a pair of tighty-whities from Rick Owens. Yes, the same brand making towering leather platform heels is cutting out little white briefs from their Italian atelier, albeit with a pentagram design on the fly for some edginess.
It's not just Rick Owens though. Bottega Veneta, freshly liberated from their social media channels, dropped a sexy campaign unveiling the new Bottega briefs. A pair of underwear that's likely to cost a fortune and reignite a debate about fashion's inherent superfluousness at the same time.
However, as Rick’s Penta Briefs aren’t expected until June we've compiled a list to see what kind of underwear you may want to think about upgrading to. But if it's just underwear, why should you care?
Because underwear is the first thing we put on our bodies. Ostensibly, it's our entry point from shapeless meat-sack to style-conscious and self-aware individual. It's how our partners see us, as we make coffee in the morning to get ready for another day of WFH from the couch. Reduced to our nakedness, nice underwear is how we start the fashion conversation with ourselves, so, it's highly worth considering a more cognizant approach to what's going on beneath the drip.
Shop designer underwear for men below.
The undisputed classic, Calvin Klein has a firm grip on the underwear market for a reason. Ultra-comfy, durable options backed by the continued, and star-studded, #mycalvins campaign make for an ultra-hot formula.
Everyone's favorite label of the moment, Jacquemus, serves up a heavy dose of South of France sex appeal in the form of its Le Caleçon boxer shorts. The graphic, straight from one of the brand's shirts of the summer, takes your sous-vêtement to new heights.
Seen recently on the likes of Bling Empire cast, the Versace Medusa waistband screams opulence and has a certain kind of retro and shameless glamor, kind of like Ms. Donatella Versace herself.
Nike boxers, unlike the comfy sweatpants, would indicate that you spend time actually pursuing recreational fitness. And if you do, the Nike Flex Micro Trunks may appeal thanks to the four-way stretch fabric and sweat-wicking technology. The swoosh's first foray into men's underwear was inaugurated by a campaign with Marcus Rashford too.
CDLP is the option for stealthy luxury. The judiciously-branded boxers are made from Econyl, a regenerated nylon that may be better for the environment than more traditional fabrics.
Marine Serre may have devised the best – and now most prolific – brand logo of the last 10 years, which is why the now-iconic half-moon crescent sits front and center of the jock cup here.
The legacy of Sisqó's "The Thong Song" lives on, and now for men! Ayanegui is making super elastic, semi-transparent underwear that's available in a range of neutral colors.
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