One of our favorite pieces from Paris Fashion Week was a pair of tighty-whities from Rick Owens. Yes, the same brand making towering leather platform heels is cutting out little white briefs from their Italian atelier, albeit with a pentagram design on the fly for some edginess.
It's not just Rick Owens though. Bottega Veneta, freshly liberated from their social media channels, dropped a sexy campaign unveiling the new Bottega briefs. A pair of underwear that's likely to cost a fortune and reignite a debate about fashion's inherent superfluousness at the same time.
However, as Rick’s Penta Briefs aren’t expected until June we've compiled a list to see what kind of underwear you may want to think about upgrading to. But if it's just underwear, why should you care?
Because underwear is the first thing we put on our bodies. Ostensibly, it's our entry point from shapeless meat-sack to style-conscious and self-aware individual. It's how our partners see us, as we make coffee in the morning to get ready for another day of WFH from the couch. Reduced to our nakedness, nice underwear is how we start the fashion conversation with ourselves, so, it's highly worth considering a more cognizant approach to what's going on beneath the drip.
Sure, Calvin Klein has had a monopoly on the designer underwear market since the ’90s thanks to relentlessly salacious advertising, but don't miss out on these equally appealing options below.
Seen recently on the likes of Bling Empire cast, the Versace Medusa waistband screams opulence and has a certain kind of retro and shameless glamor, kind of like Ms. Donatella Versace herself.
Nike boxers, unlike the comfy sweatpants, would indicate that you spend time actually pursuing recreational fitness. And if you do, the Nike Flex Micro Trunks may appeal thanks to the four-way stretch fabric and sweat-wicking technology. The swoosh's first foray into men's underwear was inaugurated by a campaign with Marcus Rashford too.
If you heard Gucci underwear, you might think tiger and snake-emblazoned silky shorts, or maybe a charming side-stripe on a pair of green and boxer briefs, but that would be false.
This Gucci underwear is more mid-’80s than you were expecting. The beige/off-white ribbed Y-fronts do come with a subtle tonal logo on the waistband, however.
CDLP is the option for stealthy luxury. The judiciously-branded boxers are made from Econyl, a regenerated nylon that may be better for the environment than more traditional fabrics.
Tom Ford is chaotic neutral territory. On the one hand, it's Tom Ford, an iconic American designer who everyone knows, in spite of his famous penchant for privacy. On the other, you're wearing deceptively invisible nude tones, and they cost $60.
Marine Serre may have devised the best – and now most prolific – brand logo of the last 10 years, which is why the now-iconic half-moon crescent sits front and center of the jock cup here.
The legacy of Sisqó's "The Thong Song" lives on, and now for men! Ayanegui is making super elastic, semi-transparent underwear that's available in a range of neutral colors.
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