The announcement arrived in the form of a beautiful teaser video featuring her sporting a number of the collection’s key fits, most of which will arrive in maroon and orange colorways. Watch the clip below.
Talking to Elle in December, Beyoncé explained that “this new line is fun and lends itself to creativity, the ultimate power.” The unisex collection will comprise gender-neutral footwear and apparel.
She continued, “The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
In terms of footwear, it looks as though we have a number of silhouettes to work with, including the Ultraboost, modified Sambas, and Nite Joggers. More specific info on the sneakers to follow.