Beyonce Ivy park adidas
Ivy Park x adidas

Beyoncé took to Instagram this morning to share the first look at her new Ivy Park x adidas collection, which is set to drop next week on January 18.

The announcement arrived in the form of a beautiful teaser video featuring her sporting a number of the collection’s key fits, most of which will arrive in maroon and orange colorways. Watch the clip below.

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IVY PARK January 18

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Talking to Elle in December, Beyoncé explained that “this new line is fun and lends itself to creativity, the ultimate power.” The unisex collection will comprise gender-neutral footwear and apparel.

She continued, “The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”

In terms of footwear, it looks as though we have a number of silhouettes to work with, including the Ultraboost, modified Sambas, and Nite Joggers. More specific info on the sneakers to follow.

News Editor