Double Tap to Zoom

Beyoncé took to Instagram this morning to share the first look at her new Ivy Park x adidas collection, which is set to drop next week on January 18.

The announcement arrived in the form of a beautiful teaser video featuring her sporting a number of the collection's key fits, most of which will arrive in maroon and orange colorways. Watch the clip below.

Your Highsnobiety privacy settings have blocked this Instagram post.

Talking to Elle in December, Beyoncé explained that "this new line is fun and lends itself to creativity, the ultimate power." The unisex collection will comprise gender-neutral footwear and apparel.

She continued, "The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."

In terms of footwear, it looks as though we have a number of silhouettes to work with, including the Ultraboost, modified Sambas, and Nite Joggers. More specific info on the sneakers to follow.

We Recommend
  • $1,000 Sneakers, $3,000 Tracksuits: adidas Is a Luxury Label Now
  • This Quiet Luxury Football Kit Is for Everyone
  • There's More Than One Way to Pledge Your Allegiance This World Cup
  • Put Your Shins Away This Summer. These Pants Are Better
What To Read Next
  • Just Like Any Father, the Dad Model of Nike's Jordans Still Has a Story to Tell
  • This Gussied-up adidas Samba Dress Shoe Is Top of Its Class
  • Old People Make Everything Look Cooler
  • 20 Years After Santal 33, Does Le Labo Still Smell Like Cool?
  • These Skaters Turned a 1995 Honda Van Into a Wild Salomon (EXCLUSIVE)
  • Stone Island Sets Sail for SS '026