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Heading blindly into Black Friday/Cyber Monday sale shopping is a surefire way to land yourself in the crazed mall mobs we’ve all sniggered at on YouTube. These days, the shopping event is a full-blown pre-holiday season splurge, with deals spanning not just tech, but luxury fashion and the sneaker world too.

As with every year, 2018 is going on record as one of the biggest evolutions of Black Friday and Cyber Monday sales to date, with the majority of worthwhile deals coming online. Knowing where to shop the best discounts is imperative to making the most of the day, whether you’re looking to elevate your wardrobe, secure a gadget that’s long been on your wishlist, or shop the perfect gift for the holidays.

Having now seen a mix of super early winter sales set to last the entire holiday season, and exclusive discounts of up to 50% on full-priced items, an estimated 164 million are predicted to shop according to the National Retail Federation.

Over the course of this week, we’ll be updating the posts below with our pick of the best Black Friday/Cyber Monday deals for streetwear, luxury fashion, sneakers, and tech. Click through for our picks of the sales.

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Words by Aaron Toumazou
E-Commerce Editor