As Chief Creative Officer and Co-Founder of The Hundreds, Bobby Kim is largely responsible for one of the most influential streetwear brands that has managed to remain relevant over the years. Upon meeting with the intellectual creative, The Coveteur quickly found out that Kim is a fan of reading, writing, and a somewhat "old school" way of life. Often times, he would rather enjoy a night in diving into a good book than venturing out into the social scene. But when he does, Bobby loves to catch a good concert, preferably to shoot it.

When speaking with The Coveteur, Kim of course dished on his brand, The Hundreds. “With The Hundreds, I wanted to carry over that philosophy into apparel--open and honest. Media and content facilitated that transparency," says the California resident. "And we wanted to create a clothing brand that was substantiated with storytelling. So, instead of buying a hoody or a pair of denim, you were participating in a lifestyle. Today, we sell to thousands of stores around the world, as well as four of our own flagships.”

His love of sneakers also got him into the scene back in the '90s before, unfortunately, he was robbed and a slew of valuable kicks were lost forever. It didn't take Bobby long however to realize how trivial shoes can be, saying "I almost immediately felt silly; ashamed that I let something as material and inane as retro shoes govern my emotions (and my bank account).”

For more, including Kim's thoughts on social media, his preferred daily outfit and his DeLorean, head on over to The Coveteur to check out the entire interview.

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