"Regeneration explores the idea that to become something new and perhaps, evolve into something better, it must first be broken down to the most fundamental level. We have a choice. Who do we want to be?"

That's how Kendall Falcon, creative director of Dallas-based watch studio BREDA, explains the brand's new vision for greater self-expression, a response to changing and uncertain times. As is the case with many fashion and accessory labels, 2020 has led BREDA to re-align its products and how it speaks to its audience.

BREDA's FW20 campaign sees the brand drop all gendered language from its channels, championing both inclusivity and individuality. Ultimately, BREDA wants users to wear its watches in the ways best-fitting to forms and lives. This has resulted in a variety of timeless accessories — timepieces centered on simplicity and ease-of-use.

Explore BREDA watches for all.

Jane

Jane

Jane

$109

Breda

Buy at Breda
Jane

Jane

$145

Breda

Buy at Breda

This pearl-reminiscent accessory is subtle, soft, and understated, and is sleek enough to be layered up with bulkier wrist accessories in a modular style.

Visser

Visser (Metal)

Visser (Metal)

$145

Breda

Buy at Breda
Visser (Metal)

Visser (Metal)

$145

Breda

Buy at Breda

The Visser is inspired by minimalist sculptor Carel Nicolaas Visser, whose art focused on the relationship between shapes and space. This easily-styled, square watch will be as at home with a suit as it is with a tracksuit.

Esther

Esther

Esther

$145

Breda

Buy at Breda
Esther

Esther

$94

Breda

Buy at Breda

Going for a similar look to that of the Visser silhouette, the Esther is all about elegance. Timeless design pairs up with a Japanese-made Miyota Quartz for a stunning wrist accessory.

Virgil

Virgil

Virgil

$115

Breda

Buy at Breda
Virgil

Virgil

$115

Breda

Buy at Breda
Virgil (Metal)

Virgil (Metal)

$145

Breda

Buy at Breda
Virgil (Metal)

Virgil (Metal)

$145

Breda

Buy at Breda

Taking on the now seldom-seen rectangular shape of early 20th-century watches, the Virgil is all-out retro, with no Abloh in sight. Comes in four, equally-beautiful colorway options.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend

  • Nixon digital watches

    Digital Watches Look Better Than Ever Thanks to Nixon

  • waterproof watches

    We Took a Deep Dive on Nixon's Best Waterproof Watches

    Style
  • Image on Highsnobiety

    IWC’s Roving Big Pilot Watch Exhibition Finally Goes Digital

  • affordable watches

    Our Favorite Watches to Buy for Less Than $200

    Style
  • nixon automatic watches

    Nixon Automatic Watches Represent All Sides of Contemporary Timepieces

    Style
  • timex watches

    Here's Why a Timex Should Be Your Staple Watch

    Style

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.