Double Tap to Zoom
Carhartt WIP
1 / 7

Carhartt WIP is throwing it back to vintage magazine adds with its FW19 campaign. Each image is its own advert, a self-contained narrative to accompany each photo that's staged and lit like a classic movie still. The text replaces more blatant advertising copy that was pervasive in the '60s and '70s.

Maciek Pozoga, a frequent Carhartt WIP collaborator, added his signature analog style while taking the images. Each has a dreamlike quality that helps suck you into the stories of departures, strange dreams, and potential asteroid impacts.

Those familiar with Sarah Bahbah may notice the campaign concept bears a striking resemblance to her work.

We Recommend
  • When "Vintage" Carhartt WIP Looks as Good as Vintage Carhartt
  • We've Reached Peak Double-Knee Pant
  • Even Carhartt WIP Is Making Vintage Carhartt (EXCLUSIVE)
  • How the Paper-Bag Lunch Became a Status Symbol
  • Workwear Pants That Are Clocking Overtime This Spring
What To Read Next
  • This is the Lemony Garlicky Miso Gochujang Pasta of Running Shorts
  • How Did UGG Go From Paparazzi Staple to JW Anderson Co-Sign?
  • New York's Craziest Vintage Archive Is Hidden In a Brooklyn Basement
  • Arte Antwerp’s Twisted Adidas GSG9 Is Ready for War
  • UGG's Tasman Slipper Goes Full Bottega Veneta