Double Tap to Zoom
Carhartt WIP
1 / 7

Carhartt WIP is throwing it back to vintage magazine adds with its FW19 campaign. Each image is its own advert, a self-contained narrative to accompany each photo that's staged and lit like a classic movie still. The text replaces more blatant advertising copy that was pervasive in the '60s and '70s.

Maciek Pozoga, a frequent Carhartt WIP collaborator, added his signature analog style while taking the images. Each has a dreamlike quality that helps suck you into the stories of departures, strange dreams, and potential asteroid impacts.

Those familiar with Sarah Bahbah may notice the campaign concept bears a striking resemblance to her work.

We Recommend
  • sacai Made Carhartt WIP Formalwear a Thing
  • To Improve Carhartt's American Workwear, Just Add Japanese Denim
  • How This 50-Year-Old Carhartt Jacket Outlasted Every Fashion Trend
  • These Leather Carhartt Work Jackets Are for Every Occasion... Except Working
What To Read Next
  • Rier Knows Its Salomon Shoe Is Impractical (EXCLUSIVE)
  • These Ultra-Slick GORE-TEX Nikes Eat Rainy Days for Breakfast
  • Thom Browne Says His First Sneaker Collab Could Only Be "With ASICS, of Course" (EXCLUSIVE)
  • Vans Turned Its Calmest Shredder into a Crazy Thick Clog
  • An adidas Sneaker So Good, Not Even Bad Weather Can Ruin Its Outfit
  • adidas' Italian Sneaker Is a Sweet Strawberry Açai Drink