The garment-dyeing masters at C.P. Company are always creating new fabrics and innovative dyeing techniques to experiment with. The Italian sportswear label recently dropped its new SS20 collection which continues to showcase founder Massimo Osti’s garment-dyeing DNA through a range of updated spring staples. For the drop, we partnered with three stylish creatives to show us how they’re rocking their favorite pieces of the season.

A few highlights from the collection include a new take on their NyBer Special Dyed Goggle Jacket. The bright ‘Jelly Bean’ green colorway is a refreshing palate-cleanser for the warming days ahead and the jacket’s fabrication literally gives off a retro feel — it’s made from a super breathable membrane that mimics the patina of vintage garments.

New updates for the season include a split goggle hood and four front pockets with plenty of room to stash essentials. Fashion YouTuber and model Avery Ginsberg paired the new NyBer jacket with white pants and a black top, proving that simplicity never fails. The self-taught clothing and footwear designer recently moved to New York and is seen readying a shoot for an upcoming ecommerce project.

Self-taught clothing and footwear designer Avery Ginsberg wears the NyBer Special Dyed Goggle Jacket from C.P. Company's SS20 collection.
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The NyBer Special Dyed Goggle Jacket in 'Riviera' blue.
C.P. Company

Another standout piece is C.P. Company’s M.T.t.N. Goggle Jacket, which comes in four unique colorways this season. The jacket’s name stands for “Multi Tension trilobate Nylon” — the technique it pioneered in the early 1980s that produces a retro feel when combining two different nylon yarns together.

This particular colorway is called ‘Total Eclipse’ and almost resembles a faded denim jacket or chambray shirt, which is pretty difficult to pull off on a technical fabric. Actor and musician AJ Saudin gives us a lesson on how to rock the new M.T.t.N. jacket as he stunts through his Toronto hometown, whether you like the goggles on or off.

Actor and musician AJ Saudin wears the new M.T.t.N. Goggle Jacket from C.P. Company's SS20 collection.
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The M.T.t.N. Lens Jacket in 'Festival Fuschia.'
C.P. Company

When things heat up, C.P. Company’s Plated Linen Utility Goggle Jacket is what you’ll want to break out. They’ve taken the jacket’s linen base — a traditional warm-weather fabric — and updated it with a pigmented outer coating and pure white inner coating, giving it enhanced water-resistant and windproof properties. Brain Dead founder and Los Angeles resident Kyle Ng gives off militaristic vibes as he rocks the ‘Forest Night’ colorway, which isn’t surprising given each piece in the Plated Linen range uses olive drab accents.

C.P. Company
Braindead founder Kyle Ng wears the Plated Linen Utility Goggle Jacket from C.P. Company's SS20 collection.
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See how our friends are rocking C.P. Company’s latest innovations, and check out the full SS20 collection here.

Words by Daniel So
Branded Content Editor

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