From Nike to Willy Chavarria's adidas, the Seven best Sneakers to Cop this Week
This weekly guide sorts the very best from the rest when it comes to the saturated world of sneaker releases, with information on release dates and where to buy. Please note: Some sneakers may sell out at speed.
Raffles, friends and family releases, and player exclusives — all of that before a mere mention of the many fire general sneaker releases out there. The world of sneaker drops can be a tricky place to navigate, but we’re here to help. Behold, the best of the best of what's arriving on shop floors this week.
This week’s selection sees the release of a brand new adidas x Willy Chavarria link-up, the continuation of New Balance x JJJJound, as well as its Night Lights pack (with an after-dark offering). Come it in the shape of new partnerships or familiar friends, this week is big on team work.
The cream of the sneaker crop awaits you. What are you waiting for?
Shop the best sneaker releases on the market, as well as upcoming sneaker drops, below.
adidas x Willy Chavarria Megaride AG
Release Date: August 7
Editor's Notes: Four collaborations deep, and Willy Chavarria still finds new ways to make an AG silhouette feel like a runway piece. This latest Megaride arrives in a bubblegum Clear Pink and Power Red that has no business looking this considered, with suede and reflective detailing and "Chavarria" scripted across the tongue. Technically an artificial-ground soccer shoe built for the type of pitch most of its buyers will never tread, this partnership is more about inclusivity, self-expression, and a genuinely good-looking sneaker than sports.
New Balance 740 'Night Lights'
Release Date: August 5
Editor's Notes: The 740 was always the shoe you ran into the ground and bought again without thinking twice, and this "Night Lights" colorway gives that daily grinder a reason to glow. The first of two New Balances from the Night Light pack, the 740 embodies the faded after glow of the small hours. A soft two-tone mesh, angular overlays, and a segmented midsole round out a shoe that reads 2000s runner but wears like it just landed.
Nike Rift 2 'Summit White and Swan'
Release Date: August 5
Editor's Notes: Weird shoes are back, Nike's Mary Jane Rift is one of the weirdest, and this is its coolest way. Bringing back the split-toe silhouette that had everyone doing a double take back in '02, this Rift 2 revival trades novelty for wearability, with a flexible mesh-underlaid upper built for actual daily rotation. Consider it the gateway drug for anyone still on the fence about the Tabi-style, cloven-hoof life.
Nike Air Max 95 Big Bubble
Release Date: Available Now
Editor's Notes: This new Nike AM95 gets the full "Big Bubble" treatment, bringing back the properly puffed-out visible Air unit that made the silhouette a cult classic in the first place. The 95's whole gimmick has always been that it's wearing its skeleton on the outside, so leave it to Nike to lean all the way in: muscle-panel uppers, spine-like midsole, laces as ribs — it's basically a biology lecture you can wear.
New Balance 740 x JJJJound
Release Date: August 6
Editor's Notes: Watch JJJJound do what JJJJound does best, which here means taking a shoe most people forgot existed and quietly convincing everyone it's essential. The Montreal studio's go-to formula of tonal beige and taupe returns here, this time grounding the 740's 2000s running silhouette with deep navy and red accents and translucent overlays that catch the light just right. Co-branded tongue tag, custom packaging — minimalists, your next grail has arrived.
Nike Blazy 'Black and Sail'
Release Date: August 4
Editor's Notes: Relaxed, laid-bak or just plain Blazy (a lazy Blazer) — the new name is so unashamedly on the nose it deserves respect. That double-taped, "reclining" midsole isn't just for show, it's the whole point. Roomier toe box, premium leather-suede-canvas mix, one subtle stitched Swoosh: this is a shoe that has fully accepted its role as fresh take on a day-to-day sneaker.
New Balance 9060R 'Night Lights'
Release Date: August 5
Editor's Notes: This is dad-shoe energy for after dark. A moody, moonlit palette stretches across an updated upper with open saddle mesh and split vamp overlays, while the extended mudguard and de-bossed detailing keep things feeling appropriately technical on New Balance's 9060R counterpart to the Night Lights pack.
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