Since we entered the COVID-19 pandemic over two years ago, our perception of beauty has changed drastically. After spending months on Zoom staring at ourselves, and having had countless of alone time to take care of our skin and health, the beauty industry is booming.

We've already seen plenty of celebrities launch their own beauty ventures, including Selena Gomez's Rare Beauty, Ariana Grande's R.E.M. beauty, and Halsey's About Face, as well as luxury brands, influencers, and so on. Basically, everyone knows there's plenty of money to be made in makeup and skincare.

Now, online retailer Farfetch is launching its own beauty venture through an "Only on Farfetch" experience. The offering will include skincare, make-up, hair, fragrance, bath and body, as well as wellbeing.

In addition to just its beauty platform, Farfetch has also formed a "Beauty Global Collective," which is a community of brand founders, industry experts, creatives and visionaries in the industry, constantly changing the game when it comes to beauty. The group includes Isamaya Ffrench, who recently left her gig at Byredo after launching the label's make-up line, as well as Erin Parsons, Violet Chachki, dermatologist Michelle Henry, and plenty of others.

Of course, to launch the Farfetch Beauty leg the label has also put together a campaign under the slogan "Your Choice. Your Beauty. Your Farfetch." which features Aweng Chuol, Isamaya Ffrench, Olivia Francis, and more.

"Pushing the boundaries between physical and digital to further enhance our perception of beauty, we’ve empowered digital beauty makers in Roblox and The Sims 4 to create inclusive skins and expressive beauty avatars for Farfetch,” said Holli Rogers, the label's Chief Brand Officer.

The Farfetch Beauty selection is now available to shop online, with brands like Dr. Barbara Sturm, Agustinus Bader, La Mer, and plenty of others on the front line, as well as Off-White™'s first fragrance 'PAPERWORK.'

What To Read Next

  • Image on Highsnobiety

    20 Swedish Brands Every Highsnobiety Reader Should Know

  • Image on Highsnobiety

    10 Luxury Gifts for Special V-Day Lover

    Style
  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

    Sneakers
  • Image on Highsnobiety

    AGR's Creating Its Kaleidoscopic World One Knit At A Time

    Style
  • Image on Highsnobiety

    Get Ready For 2023's E-Bike Revolution

    Culture
  • Image on Highsnobiety

    A.P.C. (D E F G) ASICS GEL-SONOMA 15-50

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.