If the adage “you should dress for the job you want, not the one you have” still holds, this lookbook could prove a compelling case for a career in landscaping. When Fendi unveiled its SS20 show last year, creative director Silvia Venturini Fendi purposely chose to show at the lush gardens of the palatial Villa Reale in Monza, Italy.
Weekends spent at Silvia’s vacation home in Italy typically include tending her garden where she grows fruits and vegetables, so it made sense to carry this theme into the collection and show itself. “I feel at peace and there’s a definite sense of being recharged when I’m immersed in nature, whether that be through gardening or walking,” she told i-D Magazine during the presentation.
When Fendi gave us the chance to style this collection, we wanted to pay homage to Silvia’s original inspiration of reconnecting with nature while taking the gardening theme a step further. Shot inside a breathtaking 5,000-square-foot Beverly Hills home overlooking a bucolic backyard, we took our favorite pieces and imagined what it would be like gardening in runway-worthy drip.
Muted shades of green, beige, and cream suiting are juxtaposed against chic workwear reinterpreted for less demanding times. One-piece jumpsuits and cargo pants are mixed alongside camouflage prints and lightweight outerwear, while accessories like a hold-all raffia tote and mini Baguette bag tie it all together.
Scroll through our gorgeous lookbook to get intimately acquainted with Fendi SS20, and pre-order the collection here.
- Photographer: Corey C. Waters
- Executive Producer: Klaudia Podsiadlo
- Art Director: Brett Dalzell
- Project Manager: Jack Schulze
- Casting Director: Dominik Wimmer
- Model: Cheikh Kébé at IMG Los Angeles
- Model: Samuel Saadoja at System Agency
- Styling: Henna Koskinen
- Styling Assistant: Saye Wuo
- HMU: Maranda
- HMU Assistant: Jesika Miller
- Production Design: Aurelie Taillefer
- Art Assistants: Tim Molina & Ben Vatour
- Gaffer: Jay Harmon
- 1st AC: Ozzy Vidrio
- 2nd AC: Max Ciesynki
- Production Assistant: Alex Ford