Fendi

Fendi

Information
Timeline
Established

1925

Show
HQ

Rome, Italy

Show
Founder

Edoardo and Adele Fendi

Show
CEO

Serge Brunschwig

Show
Who designed the Fendi logo?

The iconic FF ‘Zucca’ logo was designed in just three seconds by Lagerfeld in a bid to make the brand more ‘young’. In its time, the logo has seen hundreds of variations – with a most recent update in 2018 taking on a more squarish shape.

Show
Which designers work with Fendi?

Silvia Venturini Fendi is the creative director of menswear, accessories and children’s wear. At the Fall 2019 ready-to-wear show, the designer paid an emotional tribute to the recently passed Lagerfeld, whom she had known since she was four years old. “Karl Lagerfeld has been my mentor and my point of reference,” she said, “A blink of an eye was enough to understand each other.” She went on to say his DNA would forever be woven throughout the brand.

Show
1925

The House of Fendi is established by Edoardo and Adele Fendi in Via del Plebiscito, Rome. A handbag and fur workshop, the quality of the products is instantly recognised and the brand continues to grow throughout the 30s and 40s.

Show
1946

The couple’s five daughters begin working in the family business. Poal Fendi is the first of the five to join at the age of 15. The five Fendi sisters take notice of a young French designer making waves already in the industry, Karl Lagerfeld. It was his introduction that propelled the House of Fendi to higher levels with a new way of designing furs.

Show
1962

The Fendissime ‘young’ line is launched by Lagerfeld and the sisters.

 

Show
1964

The House opens a store on via Borgognona, one of the most elegant streets in Rome.

Show
1965

The sisters and Lagerfeld begin to transform Fendi into the iconic brand we know it today. Starting with the FF ‘Zucca’ logo, designed by Lagerfeld. The brand experiment with furs, introducing dyeing and tanning and re-evaluating furs they had previously brushed aside.

Show
1966

The fashion house releases its first couture collection under Lagerfeld and has the attention of the whole world.

Show
1968

Fendi handbags catch the eye of the President of Bloomingdale’s and make their first American appearance.

Show
1969

The first ready-to-wear fur collection is launched. That same year, the Fendi bag receives a transformation, moving away from rigidity for a softer approach.

 

Show
1977

The ready-to-wear apparel collection is launched.

 

Show
1984

The fashion house expands its collections into accessories, jeans and homewares.

Show
1985

Fendi celebrates its 60th anniversary with an exhibition at the National Gallery of Modern Art in Rome. The exhibit, FENDI-Karl Largerfeld, a working history – also marks 20 years of collaboration with the successful designer.

 

Show
1988

Adele Fendi creates a limited edition collection known as Selleria. The completely handmade collection flies off the shelves.

Show
1990

The house makes its first foray into menswear.

Show
1997

Silvia Venturini Fendi, creative director at the time, creates the Baguette. The quintessential under arm bag is an instant success for the brand – with more than 100,000 sold in the first year alone. The baguette continues to be developed and recreated to this day.

Show
2004

The LVMH Group becomes the sole owner of the brand, as it takes over the Fendi share of ownership after also bagging the Prada share a few years earlier.

Show
2005

The brand’s next hot bag is created – the Spy bag. Celebrating its 80th anniversary – the fashion house opens Palazzo Fendi in Rome, the HQ boasts studios, a fur atelier and the largest Fendi boutique in the world.

Show
2006

Fendi creates the B bag.

Show
2007

Fendi becomes the first fashion house to hold a runway show on the Great Wall of China. With a catwalk of 88 meters it becomes of the longest shows ever. 88 models walked the runway.

 

Show
2008

Amy Winehouse opens the 22 Avenue Montaigne Fendi store with a private show.

Show
2015

The brand funds the restoration of Rome’s Trevi Fountain. A transparent floor was installed over the fountain with the brand holding its 90th anniversary show there.

Show
2017

In collaboration with Farfetch, Fendi releases a customization shop to create made-to-order handbag designs.

Show
2018

The brand Launches Its FILA-Inspired “Fendi Mania” capsule collection.

 

Show