Highsnobiety
Double Tap to Zoom

Frank Ocean recently dropped his publicity-dodging ways to pilot the new Prada SS20 menswear campaign. Frank, photographed by David Sims, is dressed in Spring/Summer pieces by the Italian fashion house in editorial images that pack several talking points — perhaps none more worthy of parley than the presence of the bolo tie.

Prada's FW20 collection, put on display in Milan earlier this month, signaled a return to tailoring, exploring the archetypes of male dress through Miuccia's libertarian lens. Traditionally, menswear has had a thing for formality over function, and the bolo tie is a perfect example.

With its roots in America's Southwest, the bolo is a bonafide western staple. The cowboy is a style reference that will no doubt never die, and if this Prada accessory is a result of that immortality, then we're more than ok with that. As well as the as-seen-on-Frank black, you'll find a brown leather edition of the Prada bolo below. We're betting on this being a big look for Spring/Summer 2020.

Here's where to buy the Prada bolo tie.

Image on Highsnobiety
PradaLogo Plaque Bolo Tie
$525
Buy at Farfetch
Image on Highsnobiety
PradaLeather Cowboy Bolo Tie
£165
Buy at Luisaviaroma

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • The Return of a Great Prada Sports Shoe
  • The Return of a Frank Ocean Classic (No, Not Music)
  • For SS26, Prada Is Calmly "Dismantling Power"
  • How Prada Realized Enhypen’s Coachella-Sized Dreams of Cowboy Couture
  • What Does a Prada-fied Versace Even Look Like?
What To Read Next
  • New-School Sneakers, Old-School Scottish Farmer Swag
  • Vibram Soles? GORE-TEX? Is This an Air Force 1 or a Rain Boot?
  • The adidas Samba’s Stylish Cousin Has Expensive Taste
  • An Exhibition So Extra It Could Only Be Bvlgari
  • A Texture-Heavy Nike Dunk Only Possible Through Wizardry
  • The Next Step In A.PRESSE’s Menswear Takeover? World Domination (EXCLUSIVE)